Email vs. Spam: Crucial Steps for Successful Email Marketing Campaign
Raise your hand if half of your inbox is flooded throughout the day with emails that mainly get sent straight to the trash/spam. Everyone? Yeah, we thought so... But, can you tell the difference between Email vs. Spam? Sometimes, the difference is subtler than you may think and the last thing that you want to do is start sending your targeted clients and customers spam emails. Because that's just bad business.
So where do you go from here? It starts with defining both authentic email and spam emails. You can then move forward with an understanding of how you can utilize email marketing and more personalized messaging to best reach out to your network in order to build the best relationships. The best business relationships are built on trust between both the customer/audience and the business, and you can't gain anyone's trust by sending spam emails.
Don't be a spammer, Read on to understand how
Break it down now
Before you send one more email, let's start by understanding what exactly qualifies as an email and spam and what will land your emails directly in the spam folder or trash. Remember these two words: unsolicited and bulk emails. This is the key to becoming a spammer. If you're sending emails that are both unsolicited and are send in bulk to hundreds or even thousands of contacts, then you are officially spamming. Unsolicited and bulk emails are nowadays considered quite normal. Unsolicited emails are more probably to be classified as spam. Unsolicited emails can be cold emails to prospective clients and bulk emails are often how big brands send out their newsletters or marketing information to their targeted customers. But once you combine the two, and send a big newsletter out to hundreds of people who did not sign up for the said newsletter, it becomes spam. Unsolicited emails are more probably to be classified as spam.
Do better
So, what's the solution? Start by becoming an email marketer for your business or brand by creating better and more engaging email content for your customers and your targeted audience that they'll really want to see in their inbox. Be as personalized with each email to create an email campaign that drives more enquiries. More than half i.e. 58% of individuals surveyed said they'll not even open an email if it doesn't look interesting to them or perhaps looks irrelevant to them. Even more importantly, 74% of those same folks said they're more likely to open an email if it's coming from someone they trust and they are interested. These are two very important steps for successful email marketing practices to keep in mind. The caveat here is that even if you have the best intentions and you represent a legitimate business, you'll be marked spam by your contacts simply because you're emailing too much or the emails aren't relevant to them.
How not to spam
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Smart subject lines.Would you open an email with a subject line ALL IN CAPITALS???? Doubtful. Keep those classic spammy words or phrases like 'win big now', 'Earn per week', 'Great offer' and over-punctuated, overcapitalized words out of your subject lines.
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Be personalized. Rather than sending a bulk email to your entire pipeline and address it as a very imprecise Sir or Madam, use an email provider that will allow you to customize those fields with your contact's names. Take a look at Emailidea if you're in need of an email marketing service that will allow you to send larger batches of emails while still remaining personal. If you need to know how to start your email campaign personalize, you can read this blog How much of email personalization is recommended?
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If you're sending a newsletter, do you provide your contacts option to unsubscribe? It's actually illegal in many countries to not give your readers this option. If you don’t provide that important link at the bottom of your emails you are at the risk of serious and angry complains. If you are not aware of how to reduce the unsubscribe rate then you can read our blog about How To Deal With Email Marketing Unsubscribe Rate?
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Be relevant. That means, don't trick anyone! Don't send out that same email to your entire list of contacts when only half of them need that particular information. Be diligent in segmenting out your lists and making sure that your clients and targeted audience are only getting what they need. If you keep sending out emails that may not pertain to them, soon they will stop opening your emails point blank.
How to check
Your best bet is to start out by following basic email marketing practices, but if you find yourself with low open rates and little to no responses from your network, you'll be going straight to that spam folder. You may be using many spammy words or phrases in your email content without even realizing it. So it is important to check your email with the list of spam words that is updated every year.
Know the difference and just do it
Know the difference and just do it - H3 Take the time to reach out to some of your loyal/targeted customers, and maybe even some of those at the bottoms of the barrel customers too, you never know what may come of it and who may appreciate hearing from you the foremost. Be sure to include information in there that you know they will be interested in and work towards nurturing a trusting relationship between you and your email network. If you are consistently sending out impressive content that they want to read, you will find yourself with some very happy folks on the receiving end of your emails! So, here's the question, why be a spammer when you can be so much better than that? We challenge you to go beyond the spam and take your emails to the successive level. You’ll always be considered SPAM to Somebody. Don’t take it personally. Keep fighting the grey area.
How we help you
Start with email marketing services from us for bulk and targeted emailing to grow your audience/customers to the next level of your business growth. Emailidea has a complete solution for email marketing. We ensure our clients make the best out of their email campaign. Hope this blog regarding Email vs. Spam helped you. In case you want to avail any of our services please visit our services page. To get the best deal on email packages with quality uncompromised contact us. SMS is the marketing tool of the modern era. Use it to take your business to greater heights.