By understanding how their email marketing campaigns stack up against benchmarks, marketers can realize the immense potential of email marketing. Data can be confusing; however benchmarks help guide marketers in making strategic decisions based on data analytics. For seasoned marketers honing their strategies or for novices hoping to make a name for them, these benchmarks keep one on top of ...

Beginning of a New Year Checking Email Marketing Strategies. New Technologies, New Customer Behaviors, New Marketing Trends That Would Arrive In 2025 . Your Campaigns Should Target an Audience By Aligning with Your Business Goals to Be Competitive. This well-thought strategy will connect you to your audience, as well as provide results you will measure. Whether this is taking on a new approach ...

Key performance indicators (KPIs) are very valuable in evaluating the success of strategies and their effectiveness in achieving what was intended. Within the realm of email marketing, KPIs serve as an unbiased measure that can determine whether or not this particular campaign is meeting its initial goals. However, numerals without any context are nearly meaningless. Contextualization is ess...

Deferred Email is a term used in reference to any email that has been temporarily put on hold by the recipient's email server. Therefore, this is not something that the sender does purposely; instead the receiving server's response happens due to various reasons. Basically, what happens when it comes to deferring an e-mail is like when you call somebody and hear busy signal on their ...

Every business sends emails to its customers. The most critical of these are transactional emails such as OTP, verification and password-reset emails. If they don’t reach their recipients, your email sender reputation could be to blame. This article explains what an email reputation is and ways of improving it. Why is an email sender reputation important? Email sender reputations pl...

How can you get your voice heard in a world where content rules supreme and everybody is a publisher? The twofold challenge you face as a publisher includes producing quality content as one part of it; that’s just one portion of the equation that’s necessary for effective communication. In this blog, we seek to provide practical and no-nonsense email strategies specifically designed...

There comes a time when for an unexplained cause the traffic to their pages or the deliverability of emails starts falling but cannot be associated to anything with online business owners and email marketers. This could be as a result of several things including search engine indexing problems among others. But sometimes marketers may wonder, is my IP blacklisted? One way in which cybercrimi...

In email marketing, there’s something that we tend to ignore too often. Can you take a guess? If you said IP warm-up, then you are right! You may have guessed it from the title of this post or encountered it in an internet search. The truth is you might not be aware of what exactly IP warm-up means. Therefore, let’s break it down for you. We’ll answer: What’s th...