Successful Email Marketing Campaigns - Top 15
Back in the days of 3 TV networks, AM radio, and newspapers, advertising was a competitive industry that gave us some of the most entertaining marketing campaigns ever.
In today's data-driven world, the medium has changed, but the necessity to get attention, drive a purchase, and shift people's impression of a brand or company is alive and well.
Creating email marketing campaigns today might mean going viral, but the basic elements of good marketing haven't changed as much as you might think.
1) Mark Warner: Saved Search
Mark Warner uses email automation cleverly to keep people engaged and coming back to its site. Shortly after leaving the site, visitors are automatically sent this helpful round-up of their onsite search to jog their memory and tempt them back using email marketing.
2) Innocent: Welcome
Drinks brand, innocent, really knows how to give its recipients and customers that warm fuzzy feeling. This friendly and timely, automated welcome email hits the inbox just seconds using email marketing after someone signs-up.
3) Boden: Release The Confetti Cannon
We love a bit of Boden—and not only for the clothes. The effort Boden puts into creating a light-hearted copy and moving images in its emails sets it apart from the competition. This type of approach catches the eye, builds rapport, and engages recipients and customers instantly.
4) Clarks: It’s All About You!
Clarks warms up its relationship with subscribers by asking a few questions using email. This means it can gather enough information to segment its emails in the future and make sure they’re always engaging for the recipient and their targeted customers.
5) Airbnb: Wish List
Airbnb takes the potential traveller on a journey before they’ve even left its website for inquiry using email marketing. The travel brand has crafted a series of emails that prompt the visitor’s next move, transporting them one step nearer to booking.
6) PayPal: Use Your £5 Before It Runs Out!
As PayPal knows, a little sense of urgency can go a long way when it comes to generating traffic and sales quickly with email marketing. We like the way PayPal uses time-limited offers with clear deadlines to create sales spikes with an email marketing campaign.
7) Ocado: Your Free Gift
Ocado continuously incentivises its customers to do another purchase by promoting rewards that build it hard to leave. What’s more, the use of behavioural targeting technology to create suggested orders based on previous purchases makes it easier to shop with email marketing.
8) Topshop: Online Quizzes
Topshop uses online quizzes to gather more information about its subscribers and their targeted audience. The fashion brand then uses the data to create engaging emails that provide personal style recommendations using email marketing campaigns.
9) J. Crew: Make Your Point
Fashion is about making a statement and this email provides the perfect platform for a big announcement using email marketing. Simple design, nice visuals, and tight copy keep this message on brand leaving recipients and customers with a lasting impression.
10) Fiji Airways
Nothing shows you care quite like asking folks for their opinion. Fiji Airways gathers feedback with a timely automation email which helps generate reviews and alerts the brand to complaints that may prevent another booking.
11) Clinique: He Knows…
It’s great to see a brand go beyond just a cart abandonment email and add a replenishment campaign to its automation emails. Clinique taps into the mindset of the beauty buyer with a humorous take on a nasty beauty habit many people are guilty of.
12) Bonobos: Confused?
Bonobos clearly understands customer service issues are one of the top reasons for cart abandonment. The brand uses its email marketing campaign to put recipients directly in touch with its team to complete the transaction.
13) Starbucks: Welcome
Welcome emails have to be complicated to be effective, using the email marketing campaign. This one from Starbucks is visually appealing and clearly communicates when the recipient and their customers can expect.
14) LeadPages
The best email marketing strategy often looks like a conversation. This copy from LeadPages nails it. The message opens with a relatable account, then leads into what the e-mail is all about. An email campaign is relevant to their targeted audience.
15) Uncommon Goods
A great email marketing campaign must be supported through analyzed social proofs. This means using those metrics that show whether a customer has read or already bought. A good example is this Uncommon Goods email which focuses on using customer testimonials in order to guarantee the success of the email marketing campaign on specific dates: Mother's Day. Successful Email Marketing campaigns take advantage of customer engagement.
These 15 email marketing campaigns shaped the way we market today. While the channels may have changed, the fundamental best practices of email marketing still apply.
Our list could go on, but these are the best 15 successful best email marketing campaigns that caught our eye. These are strong examples of how to use an email marketing campaign to engage and retain customers.
Now you see that successful email marketing campaigns don’t have to be difficult, you simply have to make sure you know exactly what you want them to achieve as well as keeping them constant and up to date so that the users are able to let you know whether you're doing right or what you've to change if things are going wrong.
Do you want to start an effective bulk email marketing campaign right now? Check our email marketing service page and for more advice on email marketing contact our team today.