Email Sending is an art and for better results and to avoid our email sending strategy to fail, we need to understand the nitty-gritty of the factors affecting the reputation of an Email sender.
Following Points should be considered and kept in mind to avoid account Blockage & Blacklisting and Increase the positive results of our Email sending
1. Email to be sent to Subscribed User only.
2. Hard bounce ratio should not exceed 5% of the total subscriber count.
3. Spam Complaint ratio should not exceed 0.1% of the total subscriber count.
4. Email data should not be a purchased list
5. Email Subscriber List should not change frequently
6. “Sender address domain” should not contain any blacklisted domain or a domain pointed to blacklisted IP. To verify check the domain blacklist status at mxtoolbox.com
7. Content should not contain any link containing any blacklisted domain or a domain pointed to blacklisted IP. To verify check the domain blacklist status at mxtoolbox.com
