Every day, email marketers are inundated by a flood of emails. Your audience members get plenty of these messages - from newsletters and ads to transactional updates, among others. Just keeping up with emailing can make it feel as if their jobs are solely to reply to emails! What if, however, there was a way for you to cut through the din in e-mail strategies? The answer: automated sequences...

Through targeted and personalized emails, email marketing seeks to promote products, services, and events; build or maintain customer relations. This is one of the most versatile and effective forms of marketing that a firm can use in its drive for sales; it helps enterprises from all over the world connect with their customers. Its importance lies in the fact that it can send the right message...

Every business sends emails to its customers. The most critical of these are transactional emails such as OTP, verification and password-reset emails. If they don’t reach their recipients, your email sender reputation could be to blame. This article explains what an email reputation is and ways of improving it. Why is an email sender reputation important? Email sender reputations pl...

Email marketing can be a robust tool for connecting with your audience and boosting conversions, but common errors can derail your efforts. Here’s an in-depth guide to 15 email marketing mistakes and strategies to avoid them. Neglecting the Subject Line The subject line is the gateway to your email’s success. If it fails to catch attention, your email might go unopened....

Introduction to Automated Email Sequences Automated email sequences are groundbreaking for companies of every scale. Triggered by certain actions or schedules, this set of emails allows businesses to communicate with their customers at the right time and in the most personalized way, without involvement of man. Definition of Automated Email Sequences An automated email sequence ...

Before delving into the minutia of email marketing numbers, let’s briefly check out the biggest trends and insights drawn from our research. Here are some figures to indicate that this was once a potent advertising medium, and it remains so: In 2020, marketing via emails had a market size of $7.5 billion expected to exceed $12bn by the end of 2024. Of all marketers, 41% say they u...

As an email marketer or sender, one of your primary concerns is ensuring that your messages reach the intended recipients and don't end up in spam folders. However, there's a hidden threat that can harm your email deliverability: email spam traps. In this blog post, we will delve into the world of spam traps, explore how they can impact your email campaigns, and provide valuable tips on...

A digitized user-friendly and Versatile service. What is Bulk Email Service? Bulk email service offers sending the tremendous amount of email message at an instance. Everybody is familiar with a fact that an email is capable of sending the text message along with the graphical items such as picture, audio or video as an attachment. Indeed, our bulk email service is web-based software,...