Deferred Email is a term used in reference to any email that has been temporarily put on hold by the recipient's email server. Therefore, this is not something that the sender does purposely; instead the receiving server's response happens due to various reasons. Basically, what happens when it comes to deferring an e-mail is like when you call somebody and hear busy signal on their ...

Every business sends emails to its customers. The most critical of these are transactional emails such as OTP, verification and password-reset emails. If they don’t reach their recipients, your email sender reputation could be to blame. This article explains what an email reputation is and ways of improving it. Why is an email sender reputation important? Email sender reputations pl...

How can you get your voice heard in a world where content rules supreme and everybody is a publisher? The twofold challenge you face as a publisher includes producing quality content as one part of it; that’s just one portion of the equation that’s necessary for effective communication. In this blog, we seek to provide practical and no-nonsense email strategies specifically designed...

There comes a time when for an unexplained cause the traffic to their pages or the deliverability of emails starts falling but cannot be associated to anything with online business owners and email marketers. This could be as a result of several things including search engine indexing problems among others. But sometimes marketers may wonder, is my IP blacklisted? One way in which cybercrimi...

In email marketing, there’s something that we tend to ignore too often. Can you take a guess? If you said IP warm-up, then you are right! You may have guessed it from the title of this post or encountered it in an internet search. The truth is you might not be aware of what exactly IP warm-up means. Therefore, let’s break it down for you. We’ll answer: What’s th...

Every day, email marketers are inundated by a flood of emails. Your audience members get plenty of these messages - from newsletters and ads to transactional updates, among others. Just keeping up with emailing can make it feel as if their jobs are solely to reply to emails! What if, however, there was a way for you to cut through the din in e-mail strategies? The answer: automated sequences...

Through targeted and personalized emails, email marketing seeks to promote products, services, and events; build or maintain customer relations. This is one of the most versatile and effective forms of marketing that a firm can use in its drive for sales; it helps enterprises from all over the world connect with their customers. Its importance lies in the fact that it can send the right message...

Email marketing can be a robust tool for connecting with your audience and boosting conversions, but common errors can derail your efforts. Here’s an in-depth guide to 15 email marketing mistakes and strategies to avoid them. Neglecting the Subject Line The subject line is the gateway to your email’s success. If it fails to catch attention, your email might go unopened....