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6 Of The Best Email Personalization Techniques | Email Marketing Company

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We are living in an era of personalization. We have excess of data at our fingertips, but we don’t always make the most of the opportunity it provides. Many businesses have been strangely slow to take up personalization. In fact, it has been reported that only 5% of companies personalize broadly. That is a shockingly low figure. So, why are we failing to use personalization in our marketing tactics? It certainly isn’t because of ignorance of the benefits. Marketers seem to be aware of the value, as 94% of companies say that personalization is crucial to current and future success. Instead, it appears that we don’t know how to personalize. With 60% of marketers admitting that they try to personalize content in real time, it’s clear that there is a little confusion about how to implement it. When it comes to personalizing your email marketing, you don’t have to try. There are relatively easy, yet sophisticated, ways to use personalization in your emails that go beyond just using a name. Our email marketing services, Emailidea, has always supported new and innovative ways of email personalization. 6 Of The Best Email Personalization Techniques That Go Beyond Greeting To Addressing Here are 6 ready-to-implement ways to use personalization that will propel your email marketing. 1. Ask The Right Questions A straightforward, effective way to segment your target audience for personalization is to simply ask the right questions. Asking customers their reasons for visiting your website, Becoming a user, or subscribing to your email can be remarkably simple, but invaluable. It can give you insightful data that can lead to you sending targeted emails. Let’s take a look at this in action. Paper Style, a wedding specialist website, was experiencing a lackluster reaction to their emails. In an attempt to jumpstart their email marketing, they decided to include personalization into their campaigns. They recognized that not everyone was joining their website for the same reason, yet they were all receiving the same email. To conflict this, they developed a strategy that would make their emails more personalized. They only asked customers “What are you planning for?” There were 2 possible answers: your wedding or a friend or relative’s wedding. Based on the answer, customers were assigned to one of two separate timelines and sent five different emails that were targeted to their group. The reaction to these new, targeted emails was surprising. Paper Style’s open rate increased by 245% and their click-through rate increased by 162%. It was a short, simple question, but it made the emails much more personalized, and apparently worked for the business. 2. Build Consumer Personas As we’ve seen with the Paper Style example, segmenting your consumers’ works. But it can be taken even further using consumer personas. Consumer personas are built by using a multitude of data. Instead of asking single questions, like Paper Style, you can group customers together using a mix of attributes and actions they take. One case study that proves the value of consumer personas is from the B2B sales and marketing firm NetProspex. They wanted to better understand their visitors and develop a more personalized experience for consumers. Using website behaviour and download history, they grouped each consumer into one of three persons. Using this data, each persona was sent by a more personalized group of emails. For example, if a lead’s activity identified them as a “Christina” (see picture above), the firm knew the lead was more interested in Demand Generation. Based on this, nurturing the emails, the lead would get emails all about Demand Generation and free resources, more targeted to their requirements. After implementing consumer persona-based marketing, NetProspex saw a 111% increase in email open rates. It was a clever personalized strategy that gave consumers a highly targeted experience. 3. Make Use Of Location And Time It’s no secret that certain times of day prove to be more helpful than others when it comes to sending emails. Your consumers might love getting an email at 8:00 a.m. or they might respond greater to getting one at 5:00 p.m. Either way, we are sure you have A/B tested this and found the best time to send your emails. However, it’s likely that not all your consumers are in one location or respond to emails at the same time. They may be all around the world, scattered across several time zones, and possibly receiving your emails at non-optimal times. To fix this, why not use your consumers’ data to send your emails at the best times? That is exactly what BustedTees decided to do. Like so many other businesses, they made the same mistake of sending out one email to all their subscribers at the same time regardless of location. This email was sent in LA, California, time and was suited for an American audience. The brand recognized that this wasn’t working. As their marketing director explains, they were “undeserving our international consumers.” They began segmenting their subscribers into several time zones, with the aim of sending emails to be received at a reasonable time for all subscribers. Emails were mailed to arrive in inboxes at 10:00 a.m. for every time zone. Results for this test were underwhelming, as BustedTees experienced only a small bump in open rates, so the business decided to examine further personalization. Working with marketing and sales, they set out to send an email at a personalized time to have the maximum impact. They also worked to create the content more relevant to subscribers. Using consumer data, they analysed subscribers’ past open histories and sent an email at the most optimum time to be opened for that subscriber. Their extensive tests on timing showed to be a winning formula for BustedTees. The reaction from consumers was significant, as the company experienced an 11% higher click-through rate. Sales also were positively affected, resulting in an 8% uplift in email revenue overnight, proving timing is vitally necessary for emails. 4. Set Up Automated Behavioural Trigger Emails Behaviour-triggered emails are real-time

Email Automation

Lifecycle Email Marketing: Revolution In Email Marketing

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Email is one of the most powerful channels of communication between companies and clients. But businesses often get stuck in the trap of using email primarily as a marketing tool for people at the top of the funnel or at the starting phase of a buyer’s journey. Lifecycle emails help your campaign achieve success at every stage. It’s time to begin thinking about emails past the point of SignUp and from a product perspective. Instead, a majority of your emails should be segmented various customer groups. There are several ways to segment your email campaigns, but the best way to send personalized content is to organize your emails according to the customer’s lifecycle. Why Is Customer Lifecycle Important?  The customer lifecycle email marketing describes the journey your customers take before, during, and after they complete a transaction and emails sent according to each stage. It’s a trope for the relationship your customers have with your brand. At any given time, every customer is at some point in the lifecycle. They generally move forward through the lifecycle, but it’s possible to move backward. Understanding the customer lifecycle email marketing helps you craft messages, images, and offers to have a maximum impact on your conversions. By mapping your customer lifecycle, you’ll be able to create email campaigns that target your customers in their specific part of the journey. You can use lifecycle email marketing to influence all of your marketing campaigns (like your blog posts, Facebook ads, and even your product creation), but it’s especially useful for email marketing. Why Should You Base Your Emails On The Client Lifecycle? In fact, email has higher conversion rates than social media or search and drives higher average order value than they. The Different Stages of a Customer In Lifecycle Email Marketing You can define your customer stage in lifecycle email marketing any way you like. When many businesses start to really consider how their customers interact with their brand, they often find unique events or milestones that define their customers’ journey. Most brands use fairly standard customer lifecycle email marketing stages mentioned below: 1. Prospects These are people who aren’t customers yet, but they definitely can be. They fit your buyer personas and they’ve taken some action to engage with your brand.   What kind of actions count as engagement?   Push them to create that initial purchase, even if you have to incentivize them with a discount. Once they make that initial purchase, getting them to make subsequent purchases becomes a lot easier. Sending lifecycle email marketing content to prospects is tough because you usually don’t have their email address (you gain most of your email addresses through transactions). Sometimes prospects subscribe somewhere on your website or provide their address through a giveaway, promotion, or partnership with another brand. If you’ve got their email address, send content that introduces them to your brand – sending cart abandonment emails is a great way to do this, especially within your first email in a series. Start the process of building a relationship by giving the prospect some value, like the free content or a coupon. You should also assist them to check out your best-selling products. (Ideally, you’d want to customise your product offerings to their preferences, but you probably don’t have that info at this point). 2. Active Customers These are people who have already made at least one purchase, but it also represents people who make lots of purchases. Depending on your clientele, you might split this group into several groups that higher depict their buying habits. For instance, you might consider active customers who purchase yearly gifts in a different segment than active customers who purchase weekly consumable products. Keep those customers engaged so they continue to purchase. The best way to keep customers engaged is by serving regular, personalized email content that meets their needs and preferences. It’s also important to constantly test your open and click-through rates (CTR) to maximize your campaign’s performance. Furthermore, you’ll want to send these customers transactional emails (order confirmations, follow-up emails, product review requests, purchase receipts, cart abandonment emails, etc.) and replenishment campaigns (reminders to re-purchase consumable items). Here’s an example of how Huckberry stays connected with their active customers: 3. At-risk Customers These are customers who were active at one point, but they missed the time they were supposed to build other purchase. How you determine when a client moves from “active” to “at-risk” depends on your products and customers. For example, if you sell one variety of aftermarket car parts, a client may only buy once during their car’s life – every five or seven years. But if you sell a big line of consumable products (makeup, for instance), you may consider someone at-risk if they fail to make a purchase every thirty days. Turn at-risk customers back into active customers before they blunder. Re-engaging cold email subscribers is tough unless you know specifically why they lost interest. Plus, the only way to contact them is through email, which doesn’t help if they have learned to ignore your emails. There are a few ways to re-engage your email subscribers, like retargeting them on another platform or offering Tripwire deals or coupons. You’ll need to find the best technique for your customers. Here’s an example of how Sephora tried to win back some of their inactive customers: 4. Lapsed Customers These are people have gone long past the point they were assumed to make a purchase and don’t respond to your outreach (emails, retargeting ads, etc.). Reactivate these customers into active customers. Similar to re-engaging at-risk customers, you have got to run win-back campaigns to turn lapsed customers into active customers. Unfortunately, this is even tougher than re-acquiring at-risk customers because lapsed customers have gotten far away from your brand. It’s not impossible, but it’s difficult. You can strategize to win them back by holding a conversation, get personal, prompt a purchase, lay off the hard sell, send timely reminders, reward customer loyalty, ask

Successful Email Marketing Campaigns
Email Marketing

15 Successful Email Marketing Campaigns Of All Times

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Successful Email Marketing Campaigns – Top 15 Back in the days of 3 TV networks, AM radio, and newspapers, advertising was a competitive industry that gave us some of the most entertaining marketing campaigns ever. In today’s data-driven world, the medium has changed, but the necessity to get attention, drive a purchase, and shift people’s impression of a brand or company is alive and well. Creating email marketing campaigns today might mean going viral, but the basic elements of good marketing haven’t changed as much as you might think. 1) Mark Warner: Saved Search Mark Warner uses email automation cleverly to keep people engaged and coming back to its site. Shortly after leaving the site, visitors are automatically sent this helpful round-up of their onsite search to jog their memory and tempt them back using email marketing. 2) Innocent: Welcome Drinks brand, innocent, really knows how to give its recipients and customers that warm fuzzy feeling. This friendly and timely, automated welcome email hits the inbox just seconds using email marketing after someone signs-up. 3) Boden: Release The Confetti Cannon We love a bit of Boden—and not only for the clothes. The effort Boden puts into creating a light-hearted copy and moving image in its emails sets it apart from the competition. This type of approach catches the eye, builds rapport, and engages recipients and customers instantly. 4) Clarks: It’s All About You! Clarks warms up its relationship with subscribers by asking a few questions using email. This means it can gather enough information to segment its emails in the future and make sure they’re always engaging for the recipient and their targeted customers. 5) Airbnb: Wish List Airbnb takes the potential traveller on a journey before they’ve even left its website for inquiry using email marketing. The travel brand has crafted a series of emails that prompt the visitor’s next move, transporting them one step nearer to booking. 6) PayPal: Use Your £5 Before It Runs Out! As PayPal knows, a little sense of urgency can go a long way when it comes to generating traffic and sales quickly with email marketing. We like the way PayPal uses time-limited offers with clear deadlines to create sales spikes with an email marketing campaign. 7) Ocado: Your Free Gift Ocado continuously incentivises its customers to make another purchase by promoting rewards that build it hard to leave. What’s more, the use of behavioural targeting technology to create suggested orders based on previous purchases makes it easier to shop with email marketing. 8) Topshop: Online Quizzes Topshop uses online quizzes to gather more information about its subscribers and their targeted audience. The fashion brand then uses the data to create engaging emails that provide personal style recommendations using email marketing campaigns. 9) J. Crew: Make Your Point Fashion is about making a statement, and this email provides the perfect platform for a big announcement using email marketing. Simple design, nice visuals, and tight copy keep this message on brand leaving recipients and customers with a lasting impression. 10) Fiji Airways Nothing shows you care quite like asking folks for their opinion. Fiji Airways gathers feedback with a timely automated email which helps generate reviews and alerts the brand to complaints that may prevent another booking. 11) Clinique: He Knows… It’s great to see a brand go beyond just a cart abandonment email and add a replenishment campaign to its automation emails. Clinique taps into the mindset of the beauty buyer with a humorous take on a nasty beauty habit many people are guilty of. 12) Bonobos: Confused? Bonobos clearly understands customer service issues are one of the top reasons for cart abandonment. The brand uses its email marketing campaign to put recipients directly in touch with its team to complete the transaction. 13) Starbucks: Welcome Welcome emails have to be complicated to be effective, using the email marketing campaign. This one from Starbucks is visually appealing and clearly communicates when the recipient and their customers can expect. 14) LeadPages The best email marketing strategy often looks like a conversation. This copy from LeadPages nails it. The message opens with a relatable account, then leads into what the email is all about. An email campaign is relevant to their targeted audience. 15) Uncommon Goods A great email marketing campaign must be supported through analyzed social proofs. This means using those metrics that show whether a customer has read or already bought. A good example is this Uncommon Good email which focuses on using customer testimonials in order to guarantee the success of the email marketing campaign on specific dates: Mother’s Day. Successful Email Marketing campaigns take advantage of customer engagement. These 15 email marketing campaigns shaped the way we market today. While the channels may have changed, the fundamental best practices of email marketing still apply. final thoughts Our list could go on, but these are the best 15 successful best email marketing campaigns that caught our eye. These are strong examples of how to use an email marketing campaign to engage and retain customers. Now you see that successful email marketing campaigns don’t have to be difficult, you simply have to make sure you know exactly what you want them to achieve as well as keeping them constant and up to date so that the users are able to let you know whether you’re doing right or what you’ve to change if things are going wrong. Do you want to start an effective bulk email marketing campaign right now? Check our email marketing service page and for more advice on email marketing contact our team today.

Successful Email Marketing Campaigns
Email Marketing

How To Deal With Email Marketing Unsubscribe Rate?

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Email marketing is one of the most successful online marketing methods nowadays. But as you know every coin has two sides. There are chances of getting unsubscribed and being reported as spammed. Are you getting unsubscribed already? Don’t worry, this article might help you to prevent that in the future. If you are not aware of how to create apt email subject and content, then you can read our previous blog about tips and tricks of email marketing 2018, which will also help you to reduce the subscription rate. Follow the below mentioned steps, and these efforts will work for you to decrease your email unsubscribe rate. Mention Unsubscribe Link That’s good because not to mention an unsubscribe link in your email can affect your marketing strategy. This is one of the few situations where the user will mark an email as spam. There are few emails who provide unsubscribe links in the footer which is fine. Unless it will not redirect to another page or website. For eg., we found an unsubscribe link in Mr. x ‘s email and this is what we receive after clicking on the link. The whole page of his blog. Which is annoying. This can increase your chances of getting spam. No Repetitive Emails However, if someone unsubscribes from your email and receives another email from you 2 days later, not only will you likely get a client service complaint, you’ll possibly also get a spam complaint too. The Unsubscribe Confirmation Email In email marketing campaign One-click unsubscribe is appreciable. Give prompt of the unsubscribing email rather than doing another email. Do mention your social media accounts where people can find you.  Include Information About The First Subscription Some individuals unsubscribe just because at the place they can’t even remember signing up for your emails. If you provide the details on the footer of your Email of when (or even why) they signed up, this issue can be solved. Include A Survey Include a short survey to find out why people are unsubscribing with unsubscribe prompt to know what are the things you should work on. Along with a comment section. Make your Email marketing campaigns unsubscribe terms as creative as you can. Reminder Email For Inactive Users Find the users who are not opening your emails and run a reminder email marketing campaign and get the survey that whether they want to hear from you or not. This will help you to get an opening ratio plus a list of genuine users to retarget. Change The Email Address It can be possible that people are unsubscribing you because that’s not the right address to reach them and your email marketing campaign doesn’t provide a link to change preferences. Give subscribers a way to change their address. Be Innovative and Proactive People wish to be able to manage how often they hear from you. So, allow them to manage the same. We particularly prefer to see a note within the footer that tells individuals they can get fewer emails if they need. Here is an example of one of the Flipkart’s email marketing campaign. Be Creative Make your unsubscribe terms more creative and clearer. People are bored by those usual unsubscribe boring prompts. You can make it creative by adding the short message saying that your readers matter you most or add some relevant image of your product or services. But do not create such messages as bye haters or It’s your loss or something. Try to mention the name of the user if possible. Hope this article regarding “How To Deal With Email Marketing Unsubscribe Rate” will help you. In case you want to avail any of our services, please visit our services page. To get the best deal on email packages with quality uncompromised contact us. P.S.: PRO tip: – Do not mention subscribe button unsubscribing prompt.

Email Deliverability

Email VS. Spam

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Email vs. Spam: Crucial Steps for Successful Email Marketing Campaign Raise your hand if half of your inbox is flooded throughout the day with emails that mainly get sent straight to the trash/spam. Everyone? Yeah, we thought so… But, can you tell the difference between Email vs. Spam? Sometimes, the difference is subtler than you may think, and the last thing that you want to do is start sending your targeted clients and customers spam emails. Because that’s just bad business. So where do you go from here? It starts with defining both authentic email and spam emails. You can then move forward with an understanding of how you can utilize email marketing and more personalized messaging to best reach out to your network in order to build the better relationships. The best business relationships are built on trust between both the customer/audience and the business, and you can’t gain anyone’s trust by sending spam emails. Don’t be a spammer, Read on to understand how Break it down now Before you send one more email, let’s start by understanding what exactly qualifies as an email and spam and what will land your emails directly in the spam folder or trash. Remember these two words: unsolicited and bulk emails. This is the key to becoming a spammer. If you’re sending emails that are both unsolicited and are sending in bulk to hundreds or even thousands of contacts, then you are officially spamming. Unsolicited and bulk emails are nowadays considered quite normal. Unsolicited emails are more probable to be classified as spam. Unsolicited emails can be cold emails to prospective clients and bulk emails are often how big brands send out their newsletters or marketing information to their targeted customers. But once you combine the two, and send a big newsletter out to hundreds of people who did not sign up for the said newsletter, it becomes spam. Unsolicited emails are more probabl to be classified as spam. Do better So, what’s the solution? Start by becoming an email marketer for your business or brand by creating better and more engaging email content for your customers and your targeted audience that they’ll really want to see in their inbox. Be as personalized with each email to create an email campaign that drives more enquiries. More than half i.e. 58% of individuals surveyed said they’ll not even open an email if it doesn’t look interesting to them or perhaps looks irrelevant to them. Even more importantly, 74% of those same folks said they’re more likely to open an email if it’s coming from someone they trust and they are interested. These are two very important steps for successful email marketing practices to keep in mind. The caveat here is that even if you have the best intentions and you represent a legitimate business, you’ll be marked spam by your contacts simply because you’re emailing too much or the emails aren’t relevant to them. How not to spam Smart subject lines Would you open an email with a subject line ALL IN CAPITALS???? Doubtful. Avoid using classic spam trigger phrases like “win big now,” “earn per week,” or “great offer”. Also, steer clear of over-capitalization and excessive punctuation. Keep your subject lines natural, engaging, and professional. Be personalized Instead of blasting the same email to your entire list and addressing recipients as “Sir” or “Madam,” use an email marketing tool that supports personalization. Insert your contact’s first name or relevant personal info to make the message feel tailor-made. If you’re looking for a solution that enables personalized batch emails, consider using Emailidea. Not sure how much personalization to use? Check out our blog on How much of email personalization is recommended? If you’re sending a newsletter, do you provide your contacts option to unsubscribe? It’s not just good practice—it’s the law in many countries. Failing to include an unsubscribe link at the bottom of your emails can lead to serious complaints and legal consequences. Make sure every newsletter gives recipients an easy way to opt-out. Want to reduce your unsubscribe rate? Read our guide on How To Deal With Email Marketing Unsubscribe Rate? Be relevant Don’t try to fool your subscribers. Avoid sending the same message to your entire list when only a portion of them actually need that information. Use list segmentation to target the right audience with the right content. If recipients consistently receive irrelevant messages, they’ll start ignoring your emails—or worse, unsubscribe. How to check Your best bet is to start out by following basic email marketing practices, but if you find yourself with low open rates and little to no responses from your network, you’ll be going straight to that spam folder. You may be using many spammy words or phrases in your email content without even realizing it. So it is important to check your email with the list of spam words that is updated every year. Know the difference and just do it Know the difference and just do it – H3 Take the time to reach out to some of your loyal/targeted customers, and maybe even some of those at the bottoms of the barrel customers too, you never know what may come of it and who may appreciate hearing from you the foremost. Be sure to include information in there that you know they will be interested in and work towards nurturing a trusting relationship between you and your email network. If you are consistently sending out impressive content that they want to read, you will find yourself with some very happy folks on the receiving end of your emails! So, here’s the question, why be a spammer when you can be so much better than that? We challenge you to go beyond the spam and take your emails to the successive level. You’ll always be considered SPAM to Somebody. Don’t take it personally. Keep fighting the grey area. How we help you Start with email marketing services from us for bulk and targeted emailing to grow your

Email Marketing

Why You Shouldn’t be Afraid of Email Marketing?

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Still confused and scared of email marketing? Don’t worry, as we developed Emailidea we came across the ways that can help you make email marketing easier for your business. If you are new at email marketing, you should be first aware of the email marketing norms. Getting unsubscribed and holding on to a wrong list of subscribers and seeing no outcome on your campaign could seem very disappointing, but do not let early inconsistencies hold you back. You may be fearful about losing subscribers from your list but this shouldn’t stand in your way from using the marketing tool to its full potential. People getting unsubscribe from your list are also a good way to keep your email list clean. People who opt out are basically expressing their disinterest — leaving behind a list of people who are interested and will remain loyal to your product. Don’t Focus on Your Fear Email Unsubscribes Are Healthy Infuse Your Emails with Creativity When you overcome the fear of email unsubscribes it opens you up to experimenting with targeted, compelling and engaging emails for your audience. If you need to know how to start your email campaign, you can read this blog “How to deal with email marketing unsubscribe rate?”. It will help you to work with the unsubscribe rate. You can establish a baseline for email performance by analyzing your previous campaigns and their performance. Finally, Email marketing is a great way of communication, and communication is the key to growing profits with your customers/audience. How Can You Use Email Marketing to Your Benefit? Email marketing presents a lot of opportunities for your business and drives a higher return on investment. With email marketing, your business will produce deeper relationships with a wider audience at a fraction of the cost used by traditional media. Email Marketing is Must In today’s changing digital world, email marketing tends to require a backseat. However, if you haven’t considered it for your business already, now is the time to think about it. Email marketing is an easily targetable, shareable, credible, measurable and cost-effective tool. Working with a trusted marketing advisor like Emailidea, makes the process easy and cost-effective from planning to execution. With a strategic approach, proper guidance and a powerful message, your business is sure to benefit. Email Marketing Objectives Email marketing isn’t dead; in reality, it remains one of the highest ways to communicate with customers online. It’s effective in landing prospective customers and driving traffic to your website or receive calls or replies to the emails. You should use this tool frequently. Your message should always be relevant to your specialty and be centred on adding value instead of simply promoting your business. To get more such useful tips and create a successful campaign for your business contact us now.

Email Marketing

Email Marketing Tips & Tricks For 2018

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You need to make your transactional emails to stand out against the large bundles that land in your contacts’ inboxes on a daily basis. If you struggle with increasing your open rates, generating leads and customer personalization in an email, then this article is for you. Use the tips provided above, and you’ll be able to establish a good email marketing presence which will generate additional leads, convert a lot of prospects into customers, and assist you to grow your business at a quicker rate. We provide similar features and services to make your email marketing experience rich. Contact us for more details.

Email Marketing vs SMS Marketing
Email Marketing

Email Marketing vs SMS Marketing

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Everyone in the marketing industry is trying to find new ways to promote their business or send necessary information to their clients via digital bulk marketing company. Every little or enormous business is taking interest in digital marketing and trying out email marketing or SMS marketing. Email Marketing Vs SMS Marketing This is one of the most debated marketing techniques topics. In my opinion, nowadays though, it’s unfair for a brand to communicate with their customers just through one single channel, which converts the whole Email vs SMS irrelevant. Mobile has created an ‘always on’ marketing landscape, going SMS and email marketing tussling for our attention. Email and SMS to send out timely information and exclusive offers at mass. SMS marketing and email marketing are one of the most affordable and economical marketing tools for mass communication. The worth of both looks almost the same but has a totally different outcome altogether. For strategy and promoting activity, it nearly appears to be identical, as you understand their features and advantages, you’ll find that each method is different. E-Mail Marketing Email marketing, quite simply, uses the tools of email to deliver advertising messages. An email could be a remarkably flexible tool that can accommodate a large range of messages. Ads can be simple text-based, or in flashy multimedia format. An email will accommodate almost any message a marketer needs to send. The images encourage the reader to scroll down and interact with the sales messages contained within the body of the email. Advantages of Email Marketing Disadvantages of Email Marketing SMS Marketing SMS marketing is permission-based, therefore every client should have given permission to the company to send text messages to their mobile phone. Successful SMS marketing campaigns send a brief, concise message with a very clear call to action. They usually personalize the message to include the customer’s first name to increase the chance of a response. A clear call to action can be a website link, number or email address. SMS marketing is additionally needed to give an opt-out option in every SMS sent. This could be done in a number of ways like using a keyword or directing your customers to an opt-out link. You can use keywords and links in many different ways to communicate with customers. For instance, you can invite them to text a keyword and links to receive coupons, information about changes in business hours, or notifications of upcoming events. For example, if a restaurant asks you to text PIZZA to 555888, Pizza is the key word. Advantages of SMS Marketing Disadvantages of SMS Marketing So, you must be thinking how you will determine which marketing channel could help you properly to communicate with their customers. Both are important if SMS is more personal, Emails are more professional, both have their own taste. In order to get in touch with us contact us here.