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Statistics on Email Marketing Campaigns
Email Marketing

Statistics on Email Marketing Campaigns

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Before delving into the minutia of email marketing numbers, let’s briefly check out the biggest trends and insights drawn from our research. Here are some figures to indicate that this was once a potent advertising medium, and it remains so: Email Marketing Industry Standards Now let’s see how email marketing benchmarks vary from one industry to another Education Dining & Food Services Real Estate Retail Technological Services Average Click Rate for Email Marketing The Average Click Rate for Email Marketing Indeed, after someone opens your email, the next thing to do is to click on a link inside. Since you can measure how well your email campaign is working by its click-through rates (among other things), they are an important component of data analysis. Statistics about Click-Through Rates  Your email’s click-through rate indicates how many individuals clicked one of its links. If you are serious about link clicks, here are some statistics: Email Marketing ROI Statistics in 2025  The first email campaign ever sent was done back in 1978, which yielded sales worth 13 million dollars. Ever since then, firms have been riding the email marketing revenue and returns wave. Here are some numbers and statistics: What is Email Marketing’s Average ROI? The financial dimension of email marketing campaigns is often vividly expressed through ROI. It serves as one of the vital email marketing metrics to analyze because email ROI clearly depicts how beneficial these campaigns are. While overall average Email marketing ROI is relatively high due to it being an efficient way for companies to sell their products or services via email, average marketing ROI by industry strictly varies: Email conversion rate Statistics As much as open rates, click-through rates and reading time matter, at the end of the day all marketers want are conversions. Let’s take a look at what some data insights say about it:  With Sender, you can attain such figures; it’s simple and inexpensive too. Info on e-mail Segmentation  Segmentation is essential for determining the success of an email marketing campaign. You will see why this assessment can be helpful:  Information on Email Automation  In Bulk What sliced loaves are to bread, that is email automation to email marketing. Right messages, to the right people, at the right moments-in-time, every time; email automation makes this happen. So let’s see how those statistics support its benefits: Statistics on Email Design and Content Email is still one of the most favourite means of distributing content to the masses. This is chiefly because it is easily accessible, facilitates direct communication with the audience, provides personalized messages and has traceable metrics monitoring engagement and effectiveness. Still think we are lying? These are figures taken from true data interpretation: Email Frequency Statistics  The number of emails sent is just as crucial to your email marketing success as the type of emails sent. This is how it works (as shown by survey results):  Email Marketing: Open and Click Rates  In email marketing campaigns, one of the main metrics is “how many people will open the email?” Luckily, we have some insights. Here are the latest statistics that tell you a lot about open rates and click-through rates for top-of-the-funnel emails:  Email Deliverability Statistics One out of every seven email campaigns doesn’t land in the inbox, resulting to need for strategic email practices in order to increase deliveries. Below are some figures that could force you to rethink your email delivery rates:  Various Categories of Email Messages Sent by Marketers With email marketing, you can connect with numerous groups of individuals, entice them and gain considerable returns on investment. The following information demonstrates this: Also included are customer win backs, blogs, re-engagement and cart abandonment letters among others throughout the consumer’s life cycle.  Statistics on Email Engagement  The effectiveness of email marketing in targeting various audiences, capturing their interest and generating good returns on investment is undeniable. These statistics illustrate this point:  Statistics on Email User Behaviour What trends exist when it comes to subscribers and how do they read and respond to emails? Here are several answers. Consider examining the following data sets that outline daily subscriber engagement practices:  Personalized Email Marketing Statistics In the world of generalized marketing, personalization is a major trend. The top tactic for email marketers is to use dynamic content in their emails. Here are some statistics on personalized email marketing campaigns that demonstrate what we are talking about:  Statistics for Email Marketing in the B2B Category  In this case, emails serve an invaluable purpose as one of the most effective channels for disseminating content in the B2B sector. Verification methods which are based on big data indicate that:  Statistics for Email Marketing in the B2C  In particular for e-commerce, D2C and any other B2C companies’ emails are perceived as one of the most engaging platforms considering open rates, click rates and conversion rates. Here are some insights:  Statistics on Email Marketing for Ecommerce  For you who own an ecommerce shop or are in marketing, these statistics are not only captivating but they also have a significant impact on your operations:  Mobile Devices Used in Email Marketing Statistics  Across the board mobile phones have both outdone desktops regarding the opening of emails. Here are some more engrossing hints:  Stats on Email Marketing: Main Points  41% of marketers say that email works as a marketing channel and you need to consider it while operating your business if you want to survive in this world. Something that will help you to choose the right emails for marketing includes:  The Bottom Line The statistics are clear: email marketing remains one of the most effective and profitable channels available. Understanding the data helps you set realistic goals and refine your strategy for maximum impact. Start tracking your own powerful results with Emailidea’s analytics.

Understanding Email Spam Traps
Email Deliverability

Understanding Email Spam Traps

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What are Email Spam Traps? As an email marketer or sender, one of your primary concerns is ensuring that your messages reach the intended recipients and don’t end up in spam folders. However, there’s a hidden threat that can harm your email deliverability: email spam traps. In this blog post, we will delve into the world of spam traps, explore how they can impact your email campaigns, and provide valuable tips on how to avoid them and maintain a healthy sender reputation. Email spam traps are email addresses specifically created to identify and catch spammers. There are two types of spam traps: pristine traps and recycled traps. Pristine traps are email addresses that have never been used by real individuals and are strategically placed on websites, forums, or other online platforms to attract spammers. Recycled traps, on the other hand, were once legitimate email addresses that have been abandoned by their owners and converted into traps. Impact on Email Deliverability: When you unknowingly send emails to spam traps, it raises red flags to internet service providers (ISPs) and email security organizations. This can result in a damaged sender reputation, leading to your emails being marked as spam or blocked altogether. Your IP address may also be added to blacklists, making it difficult for your emails to reach any inbox. It’s essential to understand that spam traps are often associated with poor email list hygiene or questionable acquisition practices. Causes and Prevention: A. Poor List Hygiene: Regularly clean your email lists by removing inactive or unengaged subscribers. Implement a re-engagement campaign to identify and remove disinterested recipients. Use double opt-in methods for acquiring new subscribers to ensure a valid and engaged audience. B. Purchased or Scraped Lists: Never purchase or use email lists obtained through questionable means. These lists are likely to contain spam trap addresses and can harm your sender reputation. C. Permission-Based Email Marketing: Practice permission-based email marketing, where subscribers willingly opt-in to receive your emails. This ensures that your recipients are engaged, interested, and less likely to mark your emails as spam. D. Regular Engagement: Maintain a healthy engagement rate by sending relevant and valuable content to your subscribers. Encourage recipients to interact with your emails by including compelling calls to action and personalization. Email Authentication and Monitoring: Implement email authentication protocols such as Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC). These protocols help ISPs verify the authenticity of your emails and reduce the chances of your messages being flagged as spam. Regularly monitor your email deliverability metrics, track spam complaints, and promptly address any issues that arise. Collaboration and Reputation Monitoring: Join reputable email monitoring services and collaborate with other legitimate senders to share information about spam traps and email threats. Stay updated on industry best practices and changes in email filtering algorithms to proactively adapt your email marketing strategies. Email spam traps pose a significant risk to your email deliverability and sender reputation. By understanding the causes of spam traps and implementing preventive measures, you can protect your email campaigns and maintain a healthy sender reputation. Prioritize list hygiene, engage in permission-based email marketing, implement email authentication protocols, and monitor your deliverability metrics closely. By staying vigilant and proactive, you can avoid the pitfalls of spam traps and ensure that your emails reach the intended recipients’ inboxes, improving the success of your email marketing efforts. Final Words Spam traps are a hidden threat to your sender reputation that can derail your campaigns. The only defense is a commitment to permission-based marketing and rigorous list hygiene. Emailidea’s list management tools help you keep your contact lists clean and safe.

Bulk Email Service
Mass Email

What is Bulk Email Service? How It Works?

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What is Bulk Email Service? Bulk email service offers sending the tremendous amount of email message at an instance. Everybody is familiar with a fact that an email is capable of sending the text message along with the graphical items such as picture, audio or video as an attachment. Indeed, our bulk email service is web-based software, especially formulated in order to take sending and receiving process to a next level.The bulk email service maximizes user’ssending competency by virtue of which a message can be sent to multiple email address recipients, at a time. After all, we are dealing conversation between the sender and the recipient in regard to timeliness of operations. Working of bulk email It is the bulk email message sending tool that uses a computer system, an email address, Mail Transfer Agent (MTA) and an internet connection, allows the user to share desired marketing and promotional content targeting a huge group of people. Once a user has opened our website emailidea.biz and input credentials, attach a mailing list containing various email addresses at which user-defined content shall have to be sent. From here, the mail transfer agent takes the charge to deliver the email address to its appropriate destination. If an email message is found undelivered, email service provider prompts us with a specific reason why it had happened henceforth we inform it back to the user as a reported message. Ensuring inbox delivery of the email The first and foremost way to ensure inbox delivery of the email is Authenticity Ensure that sender’s name, domain, and Associated IP is genuine with no blacklisting. (You can check the same on www.mxtootbox.com and IP (internet protocol) Credibility this is built over a time, which requires patience and practices, which builds the credit score. At Emailidea, we take care of the credibility by warming up the IP’s and giving you a kick-start for your email campaigns. All you have to ensure is that your email list is sourced in a genuine way and you maintain the interest of the recipient with your content Effective Communication Strategy Nowadays people are overburden with overflow of communication and marketing materials from various channels of communication. Therefore, it is very important that the communication that you are sending to the intended user is a value addition; otherwise, they will either unsubscribe or report your communication as SPAM. So content strategy is of utmost importance for better deliveries. Contact Management Selecting, Sorting, Segmenting, and profiling of contact is important to ensure you personalize your contacts with the effecting communication. List cleaning is also very important, which involves removal of Bad Email ids, Inactive Email ids, unsubscribed contacts, etc. Email idea’s contact tool takes half of your load to maintain the hygiene of your list, by auto cleaning bad email IDs, unsubscribed and complaining email IDs. Possibility of email to get in spam Over Speeding In most cases, bulk email service provides rapid delivery of the email messages to thousands of clients with just a click. Of course,we are talking about sending email as much as we want (and not as much as email provider gives the allowance to do). Spam Reporting by Users : Besides, the existing users leaves no chance and enjoys the freedom to report the incoming email as spam, considering the fact that specific mail quite irrelevant and should not be present in their mailbox. Who knows the users are smart enough to differentiate between ‘essentials vs. excess’ and want to have a clutter-free inbox. User Behavior tracking by ESP Even the mail service provider checks the frequency of emails being sent specifically from a particular IP Address.It keeps a track record of sender email id when it was used to deliver an email message. More the number of times email address brings in to usages,greater the chance of the email to get into the spam folder. Blacklisting by Agencies There are various sender agencies who have maintained a thorough record of spam mailing list due to which if an email service provider sees that a particular email address is listed there then it could prohibit the delivery of your email. Warm-up Process by Email, How it Works? Warm up process is an art and the first and most important step for Building Credibility and Reputation. Better, the sender reputation better will be the email delivery. Emailidea with an experience in the communication industry has mastered the art of building the reputation and credit score, which helps the Marketers to focus on their campaigns and results and leave the heavy lifting to us. We take care of the Reputation building for which we have our own algorithms so that the ESP’s increase the sending limits for the campaigns. A warm-process simply could be termed as practice of preloading the required characteristics through an activity before the accomplishing the actual task. The process of warm-up is kept under a designated time interval till it reaches a point when it is no longer required and we do process the sending of email in bulk recipient email addresses efficiently. To Sum Up As far as our bulk email service is concerned, it benefits to every business organization that has been looking in need for a time-saving tool which is capable enough to send an email message in bulk at a specified time. It is optimized to such an extent that it automatically limits the message from being reported as spammed, allows the greater reachability of the essential (text, pictures, audio, video as an attachment) message, and helps a business organization to generate awareness of the known brand among the unknown customer base as well. Just a single click, you are good to go in bringing up the attention of the customer with respect to brand recognition. Isn’t that amazing? Of course, it is. Yeah!  Want to market the product or to share any kind of information regarding the service update when you have multiple recipients to cover, all at once. How would you proceed? Well, the more you send, Always the

Transactional Email Software
SMTP

Best Transactional Email Software in 2025

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What is a transactional email? What is a transactional email? They are the mail communication sent by you when some transaction is made by the customer. It could be a password reset, account creation, social media update, request for a refund, purchase request, and so on. Transactional Email Services integrate with Simple Mail Transfer Protocol or SMTP to send an email. It is a TCP/IP protocol. A good email service increases the probability of your email landing in the right email box. Which service provider will you select? Well, here we talk about the best Transactional Email service providers. The majority of these are cloud-based. It is because the modern technology platform is cloud computing. Mailgun This service offers 10000 email free. The price will increase as the number of email and validation goes up. Thus, the price largely depends on how many emails you want to send. The service is made for developers. People find it very much useful for sending, receiving, and tracking email. You get advanced analytics to track email and perform email management. The probability of email landing in the mailbox is high.  If you search for Best Email Services, then this service is rated among the top ones. Amazon SES It brings the name of Amazon. Hence, there is no question about its quality and reliability. This “send and receive platform” for email can be used for sending transactional messages and many other things. This Email Delivery Service offers flexible options and pricing. The creation of an email template is easy. You get a dedicated IP address and content filtering facilities. Define your own rules for email configuration. Sendinblue This Bulk Agency offers several plans to suit the requirements of various people. You can pick any of them. The complete solution for email marketing is provided by this operator. It can be used for sending transactional email, CRM. Segmentation, marketing automation, and so on. There is a tool to send mail to a targeted audience. With drag and drop editor and statistical reports, the tool is quite handy and useful. Marketing automation will help in enhancing performance. Mailjet Bulk Email Services offer a price based on the number of emails you want to send. Malijet email can personalize email templates. You get real-time collaboration and in-app commenting. It offers an in-depth analysis of the email sent. Bulk Marketing Company gives a platform to send an email for various transactions performed by customers. Pick the best service provider that you find the best.  Closing Remarks Choosing the right transactional email software is critical for delivering essential messages like password resets and receipts. The best platforms combine reliability, speed, and insightful analytics. Send your most important emails with confidence using Emailidea’s rock-solid transactional service.

What Is Transactional Email
SMTP

What Is Transactional Email And What Is It Used For?

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What Is Transactional Email? Transactional Email is a method to communicate to customers about specific actions performed by them in an automated manner. The email lands in the inbox of the customer and he gets an intimation of it. The email is called triggered email or automated email also. It is because they are triggered by particular actions and they are sent without any human intervention. A few examples are password reset, purchase of an item, notification of delivery, legal notices, and so on. Transactional Email Services offer value-added, automated services to integrate with the transactional system and push email to the corresponding email account. The process is instant ad performed in almost real-time. Email Delivery Service tells about the status of mail delivery. When implemented rightly by an expert service provider like www.emailidea.biz, email can have high user engagement. Why is the transactional email used for? A transactional email can fulfill the needs of marketing and inform or update customers about an action or request made by customers. By hiring one of the best Bulk Email Services, you can expect your customers to receive the mail as soon as they refresh the mailbox. Here are some examples where transactional email can be useful. Confirmation of transaction and receipts The most popular use of transactional email is to send confirmation of any transaction. You can send automated receipts as well. A Bulk Agency like emailidea.biz integrates its module to the main system and triggers the mail as soon as a transaction happens. The draft of the email can be static or dynamic where some fields are taken from the transaction that happened in the system. Requests made by customers It is possible to make programs to send the confirmation of the transaction made by the customer on his request. Take the example of a request for a refund or return of an item. Bulk Marketing Company can configure mail depending on the transactions and draft email accordingly. Examples of explicit requests are password requests, verification code requests, retrieval of lost products, and so on. Changes happening to account An email that is triggered by some change happening to the account and not due to any explicit requests is also called transactional email. They remind the customer about overdue invoices, failed transactions, and so on. Email for behavioral triggers These types of emails are used for increasing customer loyalty. When users achieve some milestone or meet any condition, the email is triggered. Call emailidea.biz, one of the Best Email Services and configure bespoke email. The Bottom Line Transactional emails are the backbone of your customer communication, triggered by user actions to deliver vital information. When done right, they are a powerful tool for building trust and engagement. Power your app’s essential communications with Emailidea’s reliable API.

Top 4 Transactional Email Myths Exposed!
SMTP

Top 4 Transactional Email Myths Exposed! – Learn the Truth About Transactional Email Services

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The Importance of Transactional Email Services There has been great innovation and development in the field of telecommunication recently. Companies are constantly analyzing and renovating new methods to support the client. Out of the most commonly used platforms, Emailing is the major one. Due to their low cost and high reach ability, companies are using it for transactional email and promotional purposes. Transactional Email Services provide varied services and facilities. There are several myths about transactional emailing service. 1. Transactional Email Marketing is Not Effective Email marketing brings great returns because it is inexpensive to implement. Emails can increase bottom-line multiple times. Statistics say that email is six times more effective than popular social media platforms like Facebook or Twitter. Almost five percent of new visitors visit your website after receiving promotional Emails. It is far higher than people visiting through other platforms like social media or search engines. It underlines the usefulness and effectiveness of transactional Email. 2. Sending Transactional Email Does Not Attract Attention As per the experts in the field, higher click-through rates are found in all types of email marketing-whether it is transactional or promotional. It is because people are habitual of accessing their email almost daily. When they see a new mail, they click it and read the content. Therefore, it is completely false that transactional email does not attract attention. The percentage of success in grabbing the attention of viewers is the same throughout the week. There are no spikes or dips. 3. You Need to Constantly Monitor Open Rate and Click-through Rate Click-through rate and Open rate are two essential metrics that tell about the success and effectiveness of an email marketing campaign. However, it does not mean you have to repeatedly check it. Also, you should always remember that these two rates (CTR and Open Rate) do not tell you about how the recipients are responding to an email campaign? Especially, it does not tell whether they took the desired action or not? 4. You Have to Send Large Lists to Get Good Returns Yes, it is quite obvious that the more people receive your email, the more is the probability of opening it. However, it is not the sole criterion for measuring effectiveness. You will get more benefits by sending an email that is triggered by some specific event or action. Some examples are downloading a brochure or clicking a purchase link. Thus, the blog busts some prominent myths about transactional Email. Key Takeaways Don’t let myths hold back your strategy. Transactional emails are a powerful, high-engagement channel that can drive significant results when used creatively. Unlock the full potential of your transactional emails with Emailidea.

Best Email Personalization Techniques
Email Copywriting

6 Of The Best Email Personalization Techniques | Email Marketing Company

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We are living in an era of personalization. We have excess of data at our fingertips, but we don’t always make the most of the opportunity it provides. Many businesses have been strangely slow to take up personalization. In fact, it has been reported that only 5% of companies personalize broadly. That is a shockingly low figure. So, why are we failing to use personalization in our marketing tactics? It certainly isn’t because of ignorance of the benefits. Marketers seem to be aware of the value, as 94% of companies say that personalization is crucial to current and future success. Instead, it appears that we don’t know how to personalize. With 60% of marketers admitting that they try to personalize content in real time, it’s clear that there is a little confusion about how to implement it. When it comes to personalizing your email marketing, you don’t have to try. There are relatively easy, yet sophisticated, ways to use personalization in your emails that go beyond just using a name. Our email marketing services, Emailidea, has always supported new and innovative ways of email personalization. 6 Of The Best Email Personalization Techniques That Go Beyond Greeting To Addressing Here are 6 ready-to-implement ways to use personalization that will propel your email marketing. 1. Ask The Right Questions A straightforward, effective way to segment your target audience for personalization is to simply ask the right questions. Asking customers their reasons for visiting your website, Becoming a user, or subscribing to your email can be remarkably simple, but invaluable. It can give you insightful data that can lead to you sending targeted emails. Let’s take a look at this in action. Paper Style, a wedding specialist website, was experiencing a lackluster reaction to their emails. In an attempt to jumpstart their email marketing, they decided to include personalization into their campaigns. They recognized that not everyone was joining their website for the same reason, yet they were all receiving the same email. To conflict this, they developed a strategy that would make their emails more personalized. They only asked customers “What are you planning for?” There were 2 possible answers: your wedding or a friend or relative’s wedding. Based on the answer, customers were assigned to one of two separate timelines and sent five different emails that were targeted to their group. The reaction to these new, targeted emails was surprising. Paper Style’s open rate increased by 245% and their click-through rate increased by 162%. It was a short, simple question, but it made the emails much more personalized, and apparently worked for the business. 2. Build Consumer Personas As we’ve seen with the Paper Style example, segmenting your consumers’ works. But it can be taken even further using consumer personas. Consumer personas are built by using a multitude of data. Instead of asking single questions, like Paper Style, you can group customers together using a mix of attributes and actions they take. One case study that proves the value of consumer personas is from the B2B sales and marketing firm NetProspex. They wanted to better understand their visitors and develop a more personalized experience for consumers. Using website behaviour and download history, they grouped each consumer into one of three persons. Using this data, each persona was sent by a more personalized group of emails. For example, if a lead’s activity identified them as a “Christina” (see picture above), the firm knew the lead was more interested in Demand Generation. Based on this, nurturing the emails, the lead would get emails all about Demand Generation and free resources, more targeted to their requirements. After implementing consumer persona-based marketing, NetProspex saw a 111% increase in email open rates. It was a clever personalized strategy that gave consumers a highly targeted experience. 3. Make Use Of Location And Time It’s no secret that certain times of day prove to be more helpful than others when it comes to sending emails. Your consumers might love getting an email at 8:00 a.m. or they might respond greater to getting one at 5:00 p.m. Either way, we are sure you have A/B tested this and found the best time to send your emails. However, it’s likely that not all your consumers are in one location or respond to emails at the same time. They may be all around the world, scattered across several time zones, and possibly receiving your emails at non-optimal times. To fix this, why not use your consumers’ data to send your emails at the best times? That is exactly what BustedTees decided to do. Like so many other businesses, they made the same mistake of sending out one email to all their subscribers at the same time regardless of location. This email was sent in LA, California, time and was suited for an American audience. The brand recognized that this wasn’t working. As their marketing director explains, they were “undeserving our international consumers.” They began segmenting their subscribers into several time zones, with the aim of sending emails to be received at a reasonable time for all subscribers. Emails were mailed to arrive in inboxes at 10:00 a.m. for every time zone. Results for this test were underwhelming, as BustedTees experienced only a small bump in open rates, so the business decided to examine further personalization. Working with marketing and sales, they set out to send an email at a personalized time to have the maximum impact. They also worked to create the content more relevant to subscribers. Using consumer data, they analysed subscribers’ past open histories and sent an email at the most optimum time to be opened for that subscriber. Their extensive tests on timing showed to be a winning formula for BustedTees. The reaction from consumers was significant, as the company experienced an 11% higher click-through rate. Sales also were positively affected, resulting in an 8% uplift in email revenue overnight, proving timing is vitally necessary for emails. 4. Set Up Automated Behavioural Trigger Emails Behaviour-triggered emails are real-time

Lifecycle Email Marketing
Email Automation

Lifecycle Email Marketing: Revolution In Email Marketing

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Email is one of the most powerful channels of communication between companies and clients. But businesses often get stuck in the trap of using email primarily as a marketing tool for people at the top of the funnel or at the starting phase of a buyer’s journey. Lifecycle emails help your campaign achieve success at every stage. It’s time to begin thinking about emails past the point of SignUp and from a product perspective. Instead, a majority of your emails should be segmented various customer groups. There are several ways to segment your email campaigns, but the best way to send personalized content is to organize your emails according to the customer’s lifecycle. Why Is Customer Lifecycle Important?  The customer lifecycle email marketing describes the journey your customers take before, during, and after they complete a transaction and emails sent according to each stage. It’s a trope for the relationship your customers have with your brand. At any given time, every customer is at some point in the lifecycle. They generally move forward through the lifecycle, but it’s possible to move backward. Understanding the customer lifecycle email marketing helps you craft messages, images, and offers to have a maximum impact on your conversions. By mapping your customer lifecycle, you’ll be able to create email campaigns that target your customers in their specific part of the journey. You can use lifecycle email marketing to influence all of your marketing campaigns (like your blog posts, Facebook ads, and even your product creation), but it’s especially useful for email marketing. Why Should You Base Your Emails On The Client Lifecycle? In fact, email has higher conversion rates than social media or search and drives higher average order value than they. The Different Stages of a Customer In Lifecycle Email Marketing You can define your customer stage in lifecycle email marketing any way you like. When many businesses start to really consider how their customers interact with their brand, they often find unique events or milestones that define their customers’ journey. Most brands use fairly standard customer lifecycle email marketing stages mentioned below: 1. Prospects These are people who aren’t customers yet, but they definitely can be. They fit your buyer personas and they’ve taken some action to engage with your brand.   What kind of actions count as engagement?   Push them to create that initial purchase, even if you have to incentivize them with a discount. Once they make that initial purchase, getting them to make subsequent purchases becomes a lot easier. Sending lifecycle email marketing content to prospects is tough because you usually don’t have their email address (you gain most of your email addresses through transactions). Sometimes prospects subscribe somewhere on your website or provide their address through a giveaway, promotion, or partnership with another brand. If you’ve got their email address, send content that introduces them to your brand – sending cart abandonment emails is a great way to do this, especially within your first email in a series. Start the process of building a relationship by giving the prospect some value, like the free content or a coupon. You should also assist them to check out your best-selling products. (Ideally, you’d want to customise your product offerings to their preferences, but you probably don’t have that info at this point). 2. Active Customers These are people who have already made at least one purchase, but it also represents people who make lots of purchases. Depending on your clientele, you might split this group into several groups that higher depict their buying habits. For instance, you might consider active customers who purchase yearly gifts in a different segment than active customers who purchase weekly consumable products. Keep those customers engaged so they continue to purchase. The best way to keep customers engaged is by serving regular, personalized email content that meets their needs and preferences. It’s also important to constantly test your open and click-through rates (CTR) to maximize your campaign’s performance. Furthermore, you’ll want to send these customers transactional emails (order confirmations, follow-up emails, product review requests, purchase receipts, cart abandonment emails, etc.) and replenishment campaigns (reminders to re-purchase consumable items). Here’s an example of how Huckberry stays connected with their active customers: 3. At-risk Customers These are customers who were active at one point, but they missed the time they were supposed to build other purchase. How you determine when a client moves from “active” to “at-risk” depends on your products and customers. For example, if you sell one variety of aftermarket car parts, a client may only buy once during their car’s life – every five or seven years. But if you sell a big line of consumable products (makeup, for instance), you may consider someone at-risk if they fail to make a purchase every thirty days. Turn at-risk customers back into active customers before they blunder. Re-engaging cold email subscribers is tough unless you know specifically why they lost interest. Plus, the only way to contact them is through email, which doesn’t help if they have learned to ignore your emails. There are a few ways to re-engage your email subscribers, like retargeting them on another platform or offering Tripwire deals or coupons. You’ll need to find the best technique for your customers. Here’s an example of how Sephora tried to win back some of their inactive customers: 4. Lapsed Customers These are people have gone long past the point they were assumed to make a purchase and don’t respond to your outreach (emails, retargeting ads, etc.). Reactivate these customers into active customers. Similar to re-engaging at-risk customers, you have got to run win-back campaigns to turn lapsed customers into active customers. Unfortunately, this is even tougher than re-acquiring at-risk customers because lapsed customers have gotten far away from your brand. It’s not impossible, but it’s difficult. You can strategize to win them back by holding a conversation, get personal, prompt a purchase, lay off the hard sell, send timely reminders, reward customer loyalty, ask