Emailidea

Emailidea logo
Emailidea logo
Menu

Author name: Mayur Rathod

Sharing practical tips and insights on email marketing, this blog explores strategies to craft better emails, boost engagement, and stay ahead of digital trends.

Mayur Rathod
Bulk Email Service
Mass Email

What is Bulk Email Service? How It Works?

/

What is Bulk Email Service? Bulk email service offers sending the tremendous amount of email message at an instance. Everybody is familiar with a fact that an email is capable of sending the text message along with the graphical items such as picture, audio or video as an attachment. Indeed, our bulk email service is web-based software, especially formulated in order to take sending and receiving process to a next level.The bulk email service maximizes user’ssending competency by virtue of which a message can be sent to multiple email address recipients, at a time. After all, we are dealing conversation between the sender and the recipient in regard to timeliness of operations. Working of bulk email It is the bulk email message sending tool that uses a computer system, an email address, Mail Transfer Agent (MTA) and an internet connection, allows the user to share desired marketing and promotional content targeting a huge group of people. Once a user has opened our website emailidea.biz and input credentials, attach a mailing list containing various email addresses at which user-defined content shall have to be sent. From here, the mail transfer agent takes the charge to deliver the email address to its appropriate destination. If an email message is found undelivered, email service provider prompts us with a specific reason why it had happened henceforth we inform it back to the user as a reported message. Ensuring inbox delivery of the email The first and foremost way to ensure inbox delivery of the email is Authenticity Ensure that sender’s name, domain, and Associated IP is genuine with no blacklisting. (You can check the same on www.mxtootbox.com and IP (internet protocol) Credibility this is built over a time, which requires patience and practices, which builds the credit score. At Emailidea, we take care of the credibility by warming up the IP’s and giving you a kick-start for your email campaigns. All you have to ensure is that your email list is sourced in a genuine way and you maintain the interest of the recipient with your content Effective Communication Strategy Nowadays people are overburden with overflow of communication and marketing materials from various channels of communication. Therefore, it is very important that the communication that you are sending to the intended user is a value addition; otherwise, they will either unsubscribe or report your communication as SPAM. So content strategy is of utmost importance for better deliveries. Contact Management Selecting, Sorting, Segmenting, and profiling of contact is important to ensure you personalize your contacts with the effecting communication. List cleaning is also very important, which involves removal of Bad Email ids, Inactive Email ids, unsubscribed contacts, etc. Email idea’s contact tool takes half of your load to maintain the hygiene of your list, by auto cleaning bad email IDs, unsubscribed and complaining email IDs. Possibility of email to get in spam Over Speeding In most cases, bulk email service provides rapid delivery of the email messages to thousands of clients with just a click. Of course,we are talking about sending email as much as we want (and not as much as email provider gives the allowance to do). Spam Reporting by Users : Besides, the existing users leaves no chance and enjoys the freedom to report the incoming email as spam, considering the fact that specific mail quite irrelevant and should not be present in their mailbox. Who knows the users are smart enough to differentiate between ‘essentials vs. excess’ and want to have a clutter-free inbox. User Behavior tracking by ESP Even the mail service provider checks the frequency of emails being sent specifically from a particular IP Address.It keeps a track record of sender email id when it was used to deliver an email message. More the number of times email address brings in to usages,greater the chance of the email to get into the spam folder. Blacklisting by Agencies There are various sender agencies who have maintained a thorough record of spam mailing list due to which if an email service provider sees that a particular email address is listed there then it could prohibit the delivery of your email. Warm-up Process by Email, How it Works? Warm up process is an art and the first and most important step for Building Credibility and Reputation. Better, the sender reputation better will be the email delivery. Emailidea with an experience in the communication industry has mastered the art of building the reputation and credit score, which helps the Marketers to focus on their campaigns and results and leave the heavy lifting to us. We take care of the Reputation building for which we have our own algorithms so that the ESP’s increase the sending limits for the campaigns. A warm-process simply could be termed as practice of preloading the required characteristics through an activity before the accomplishing the actual task. The process of warm-up is kept under a designated time interval till it reaches a point when it is no longer required and we do process the sending of email in bulk recipient email addresses efficiently. To Sum Up As far as our bulk email service is concerned, it benefits to every business organization that has been looking in need for a time-saving tool which is capable enough to send an email message in bulk at a specified time. It is optimized to such an extent that it automatically limits the message from being reported as spammed, allows the greater reachability of the essential (text, pictures, audio, video as an attachment) message, and helps a business organization to generate awareness of the known brand among the unknown customer base as well. Just a single click, you are good to go in bringing up the attention of the customer with respect to brand recognition. Isn’t that amazing? Of course, it is. Yeah!  Want to market the product or to share any kind of information regarding the service update when you have multiple recipients to cover, all at once. How would you proceed? Well, the more you send, Always the

Transactional Email Software
SMTP

Best Transactional Email Software in 2025

/

What is a transactional email? What is a transactional email? They are the mail communication sent by you when some transaction is made by the customer. It could be a password reset, account creation, social media update, request for a refund, purchase request, and so on. Transactional Email Services integrate with Simple Mail Transfer Protocol or SMTP to send an email. It is a TCP/IP protocol. A good email service increases the probability of your email landing in the right email box. Which service provider will you select? Well, here we talk about the best Transactional Email service providers. The majority of these are cloud-based. It is because the modern technology platform is cloud computing. Mailgun This service offers 10000 email free. The price will increase as the number of email and validation goes up. Thus, the price largely depends on how many emails you want to send. The service is made for developers. People find it very much useful for sending, receiving, and tracking email. You get advanced analytics to track email and perform email management. The probability of email landing in the mailbox is high.  If you search for Best Email Services, then this service is rated among the top ones. Amazon SES It brings the name of Amazon. Hence, there is no question about its quality and reliability. This “send and receive platform” for email can be used for sending transactional messages and many other things. This Email Delivery Service offers flexible options and pricing. The creation of an email template is easy. You get a dedicated IP address and content filtering facilities. Define your own rules for email configuration. Sendinblue This Bulk Agency offers several plans to suit the requirements of various people. You can pick any of them. The complete solution for email marketing is provided by this operator. It can be used for sending transactional email, CRM. Segmentation, marketing automation, and so on. There is a tool to send mail to a targeted audience. With drag and drop editor and statistical reports, the tool is quite handy and useful. Marketing automation will help in enhancing performance. Mailjet Bulk Email Services offer a price based on the number of emails you want to send. Malijet email can personalize email templates. You get real-time collaboration and in-app commenting. It offers an in-depth analysis of the email sent. Bulk Marketing Company gives a platform to send an email for various transactions performed by customers. Pick the best service provider that you find the best.  Closing Remarks Choosing the right transactional email software is critical for delivering essential messages like password resets and receipts. The best platforms combine reliability, speed, and insightful analytics. Send your most important emails with confidence using Emailidea’s rock-solid transactional service.

What Is Transactional Email
SMTP

What Is Transactional Email And What Is It Used For?

/

What Is Transactional Email? Transactional Email is a method to communicate to customers about specific actions performed by them in an automated manner. The email lands in the inbox of the customer and he gets an intimation of it. The email is called triggered email or automated email also. It is because they are triggered by particular actions and they are sent without any human intervention. A few examples are password reset, purchase of an item, notification of delivery, legal notices, and so on. Transactional Email Services offer value-added, automated services to integrate with the transactional system and push email to the corresponding email account. The process is instant ad performed in almost real-time. Email Delivery Service tells about the status of mail delivery. When implemented rightly by an expert service provider like www.emailidea.biz, email can have high user engagement. Why is the transactional email used for? A transactional email can fulfill the needs of marketing and inform or update customers about an action or request made by customers. By hiring one of the best Bulk Email Services, you can expect your customers to receive the mail as soon as they refresh the mailbox. Here are some examples where transactional email can be useful. Confirmation of transaction and receipts The most popular use of transactional email is to send confirmation of any transaction. You can send automated receipts as well. A Bulk Agency like emailidea.biz integrates its module to the main system and triggers the mail as soon as a transaction happens. The draft of the email can be static or dynamic where some fields are taken from the transaction that happened in the system. Requests made by customers It is possible to make programs to send the confirmation of the transaction made by the customer on his request. Take the example of a request for a refund or return of an item. Bulk Marketing Company can configure mail depending on the transactions and draft email accordingly. Examples of explicit requests are password requests, verification code requests, retrieval of lost products, and so on. Changes happening to account An email that is triggered by some change happening to the account and not due to any explicit requests is also called transactional email. They remind the customer about overdue invoices, failed transactions, and so on. Email for behavioral triggers These types of emails are used for increasing customer loyalty. When users achieve some milestone or meet any condition, the email is triggered. Call emailidea.biz, one of the Best Email Services and configure bespoke email. The Bottom Line Transactional emails are the backbone of your customer communication, triggered by user actions to deliver vital information. When done right, they are a powerful tool for building trust and engagement. Power your app’s essential communications with Emailidea’s reliable API.

Top 4 Transactional Email Myths Exposed!
SMTP

Top 4 Transactional Email Myths Exposed! – Learn the Truth About Transactional Email Services

/

The Importance of Transactional Email Services There has been great innovation and development in the field of telecommunication recently. Companies are constantly analyzing and renovating new methods to support the client. Out of the most commonly used platforms, Emailing is the major one. Due to their low cost and high reach ability, companies are using it for transactional email and promotional purposes. Transactional Email Services provide varied services and facilities. There are several myths about transactional emailing service. 1. Transactional Email Marketing is Not Effective Email marketing brings great returns because it is inexpensive to implement. Emails can increase bottom-line multiple times. Statistics say that email is six times more effective than popular social media platforms like Facebook or Twitter. Almost five percent of new visitors visit your website after receiving promotional Emails. It is far higher than people visiting through other platforms like social media or search engines. It underlines the usefulness and effectiveness of transactional Email. 2. Sending Transactional Email Does Not Attract Attention As per the experts in the field, higher click-through rates are found in all types of email marketing-whether it is transactional or promotional. It is because people are habitual of accessing their email almost daily. When they see a new mail, they click it and read the content. Therefore, it is completely false that transactional email does not attract attention. The percentage of success in grabbing the attention of viewers is the same throughout the week. There are no spikes or dips. 3. You Need to Constantly Monitor Open Rate and Click-through Rate Click-through rate and Open rate are two essential metrics that tell about the success and effectiveness of an email marketing campaign. However, it does not mean you have to repeatedly check it. Also, you should always remember that these two rates (CTR and Open Rate) do not tell you about how the recipients are responding to an email campaign? Especially, it does not tell whether they took the desired action or not? 4. You Have to Send Large Lists to Get Good Returns Yes, it is quite obvious that the more people receive your email, the more is the probability of opening it. However, it is not the sole criterion for measuring effectiveness. You will get more benefits by sending an email that is triggered by some specific event or action. Some examples are downloading a brochure or clicking a purchase link. Thus, the blog busts some prominent myths about transactional Email. Key Takeaways Don’t let myths hold back your strategy. Transactional emails are a powerful, high-engagement channel that can drive significant results when used creatively. Unlock the full potential of your transactional emails with Emailidea.

Best Email Personalization Techniques
Email Copywriting

6 Of The Best Email Personalization Techniques | Email Marketing Company

/

We are living in an era of personalization. We have excess of data at our fingertips, but we don’t always make the most of the opportunity it provides. Many businesses have been strangely slow to take up personalization. In fact, it has been reported that only 5% of companies personalize broadly. That is a shockingly low figure. So, why are we failing to use personalization in our marketing tactics? It certainly isn’t because of ignorance of the benefits. Marketers seem to be aware of the value, as 94% of companies say that personalization is crucial to current and future success. Instead, it appears that we don’t know how to personalize. With 60% of marketers admitting that they try to personalize content in real time, it’s clear that there is a little confusion about how to implement it. When it comes to personalizing your email marketing, you don’t have to try. There are relatively easy, yet sophisticated, ways to use personalization in your emails that go beyond just using a name. Our email marketing services, Emailidea, has always supported new and innovative ways of email personalization. 6 Of The Best Email Personalization Techniques That Go Beyond Greeting To Addressing Here are 6 ready-to-implement ways to use personalization that will propel your email marketing. 1. Ask The Right Questions A straightforward, effective way to segment your target audience for personalization is to simply ask the right questions. Asking customers their reasons for visiting your website, Becoming a user, or subscribing to your email can be remarkably simple, but invaluable. It can give you insightful data that can lead to you sending targeted emails. Let’s take a look at this in action. Paper Style, a wedding specialist website, was experiencing a lackluster reaction to their emails. In an attempt to jumpstart their email marketing, they decided to include personalization into their campaigns. They recognized that not everyone was joining their website for the same reason, yet they were all receiving the same email. To conflict this, they developed a strategy that would make their emails more personalized. They only asked customers “What are you planning for?” There were 2 possible answers: your wedding or a friend or relative’s wedding. Based on the answer, customers were assigned to one of two separate timelines and sent five different emails that were targeted to their group. The reaction to these new, targeted emails was surprising. Paper Style’s open rate increased by 245% and their click-through rate increased by 162%. It was a short, simple question, but it made the emails much more personalized, and apparently worked for the business. 2. Build Consumer Personas As we’ve seen with the Paper Style example, segmenting your consumers’ works. But it can be taken even further using consumer personas. Consumer personas are built by using a multitude of data. Instead of asking single questions, like Paper Style, you can group customers together using a mix of attributes and actions they take. One case study that proves the value of consumer personas is from the B2B sales and marketing firm NetProspex. They wanted to better understand their visitors and develop a more personalized experience for consumers. Using website behaviour and download history, they grouped each consumer into one of three persons. Using this data, each persona was sent by a more personalized group of emails. For example, if a lead’s activity identified them as a “Christina” (see picture above), the firm knew the lead was more interested in Demand Generation. Based on this, nurturing the emails, the lead would get emails all about Demand Generation and free resources, more targeted to their requirements. After implementing consumer persona-based marketing, NetProspex saw a 111% increase in email open rates. It was a clever personalized strategy that gave consumers a highly targeted experience. 3. Make Use Of Location And Time It’s no secret that certain times of day prove to be more helpful than others when it comes to sending emails. Your consumers might love getting an email at 8:00 a.m. or they might respond greater to getting one at 5:00 p.m. Either way, we are sure you have A/B tested this and found the best time to send your emails. However, it’s likely that not all your consumers are in one location or respond to emails at the same time. They may be all around the world, scattered across several time zones, and possibly receiving your emails at non-optimal times. To fix this, why not use your consumers’ data to send your emails at the best times? That is exactly what BustedTees decided to do. Like so many other businesses, they made the same mistake of sending out one email to all their subscribers at the same time regardless of location. This email was sent in LA, California, time and was suited for an American audience. The brand recognized that this wasn’t working. As their marketing director explains, they were “undeserving our international consumers.” They began segmenting their subscribers into several time zones, with the aim of sending emails to be received at a reasonable time for all subscribers. Emails were mailed to arrive in inboxes at 10:00 a.m. for every time zone. Results for this test were underwhelming, as BustedTees experienced only a small bump in open rates, so the business decided to examine further personalization. Working with marketing and sales, they set out to send an email at a personalized time to have the maximum impact. They also worked to create the content more relevant to subscribers. Using consumer data, they analysed subscribers’ past open histories and sent an email at the most optimum time to be opened for that subscriber. Their extensive tests on timing showed to be a winning formula for BustedTees. The reaction from consumers was significant, as the company experienced an 11% higher click-through rate. Sales also were positively affected, resulting in an 8% uplift in email revenue overnight, proving timing is vitally necessary for emails. 4. Set Up Automated Behavioural Trigger Emails Behaviour-triggered emails are real-time

Lifecycle Email Marketing
Email Automation

Lifecycle Email Marketing: Revolution In Email Marketing

/

Email is one of the most powerful channels of communication between companies and clients. But businesses often get stuck in the trap of using email primarily as a marketing tool for people at the top of the funnel or at the starting phase of a buyer’s journey. Lifecycle emails help your campaign achieve success at every stage. It’s time to begin thinking about emails past the point of SignUp and from a product perspective. Instead, a majority of your emails should be segmented various customer groups. There are several ways to segment your email campaigns, but the best way to send personalized content is to organize your emails according to the customer’s lifecycle. Why Is Customer Lifecycle Important?  The customer lifecycle email marketing describes the journey your customers take before, during, and after they complete a transaction and emails sent according to each stage. It’s a trope for the relationship your customers have with your brand. At any given time, every customer is at some point in the lifecycle. They generally move forward through the lifecycle, but it’s possible to move backward. Understanding the customer lifecycle email marketing helps you craft messages, images, and offers to have a maximum impact on your conversions. By mapping your customer lifecycle, you’ll be able to create email campaigns that target your customers in their specific part of the journey. You can use lifecycle email marketing to influence all of your marketing campaigns (like your blog posts, Facebook ads, and even your product creation), but it’s especially useful for email marketing. Why Should You Base Your Emails On The Client Lifecycle? In fact, email has higher conversion rates than social media or search and drives higher average order value than they. The Different Stages of a Customer In Lifecycle Email Marketing You can define your customer stage in lifecycle email marketing any way you like. When many businesses start to really consider how their customers interact with their brand, they often find unique events or milestones that define their customers’ journey. Most brands use fairly standard customer lifecycle email marketing stages mentioned below: 1. Prospects These are people who aren’t customers yet, but they definitely can be. They fit your buyer personas and they’ve taken some action to engage with your brand.   What kind of actions count as engagement?   Push them to create that initial purchase, even if you have to incentivize them with a discount. Once they make that initial purchase, getting them to make subsequent purchases becomes a lot easier. Sending lifecycle email marketing content to prospects is tough because you usually don’t have their email address (you gain most of your email addresses through transactions). Sometimes prospects subscribe somewhere on your website or provide their address through a giveaway, promotion, or partnership with another brand. If you’ve got their email address, send content that introduces them to your brand – sending cart abandonment emails is a great way to do this, especially within your first email in a series. Start the process of building a relationship by giving the prospect some value, like the free content or a coupon. You should also assist them to check out your best-selling products. (Ideally, you’d want to customise your product offerings to their preferences, but you probably don’t have that info at this point). 2. Active Customers These are people who have already made at least one purchase, but it also represents people who make lots of purchases. Depending on your clientele, you might split this group into several groups that higher depict their buying habits. For instance, you might consider active customers who purchase yearly gifts in a different segment than active customers who purchase weekly consumable products. Keep those customers engaged so they continue to purchase. The best way to keep customers engaged is by serving regular, personalized email content that meets their needs and preferences. It’s also important to constantly test your open and click-through rates (CTR) to maximize your campaign’s performance. Furthermore, you’ll want to send these customers transactional emails (order confirmations, follow-up emails, product review requests, purchase receipts, cart abandonment emails, etc.) and replenishment campaigns (reminders to re-purchase consumable items). Here’s an example of how Huckberry stays connected with their active customers: 3. At-risk Customers These are customers who were active at one point, but they missed the time they were supposed to build other purchase. How you determine when a client moves from “active” to “at-risk” depends on your products and customers. For example, if you sell one variety of aftermarket car parts, a client may only buy once during their car’s life – every five or seven years. But if you sell a big line of consumable products (makeup, for instance), you may consider someone at-risk if they fail to make a purchase every thirty days. Turn at-risk customers back into active customers before they blunder. Re-engaging cold email subscribers is tough unless you know specifically why they lost interest. Plus, the only way to contact them is through email, which doesn’t help if they have learned to ignore your emails. There are a few ways to re-engage your email subscribers, like retargeting them on another platform or offering Tripwire deals or coupons. You’ll need to find the best technique for your customers. Here’s an example of how Sephora tried to win back some of their inactive customers: 4. Lapsed Customers These are people have gone long past the point they were assumed to make a purchase and don’t respond to your outreach (emails, retargeting ads, etc.). Reactivate these customers into active customers. Similar to re-engaging at-risk customers, you have got to run win-back campaigns to turn lapsed customers into active customers. Unfortunately, this is even tougher than re-acquiring at-risk customers because lapsed customers have gotten far away from your brand. It’s not impossible, but it’s difficult. You can strategize to win them back by holding a conversation, get personal, prompt a purchase, lay off the hard sell, send timely reminders, reward customer loyalty, ask

successful-email-marketing
Email Marketing

15 Successful Email Marketing Campaigns Of All Times

/

Successful Email Marketing Campaigns – Top 15 Back in the days of 3 TV networks, AM radio, and newspapers, advertising was a competitive industry that gave us some of the most entertaining marketing campaigns ever. In today’s data-driven world, the medium has changed, but the necessity to get attention, drive a purchase, and shift people’s impression of a brand or company is alive and well. Creating email marketing campaigns today might mean going viral, but the basic elements of good marketing haven’t changed as much as you might think. 1) Mark Warner: Saved Search Mark Warner uses email automation cleverly to keep people engaged and coming back to its site. Shortly after leaving the site, visitors are automatically sent this helpful round-up of their onsite search to jog their memory and tempt them back using email marketing. 2) Innocent: Welcome Drinks brand, innocent, really knows how to give its recipients and customers that warm fuzzy feeling. This friendly and timely, automated welcome email hits the inbox just seconds using email marketing after someone signs-up. 3) Boden: Release The Confetti Cannon We love a bit of Boden—and not only for the clothes. The effort Boden puts into creating a light-hearted copy and moving image in its emails sets it apart from the competition. This type of approach catches the eye, builds rapport, and engages recipients and customers instantly. 4) Clarks: It’s All About You! Clarks warms up its relationship with subscribers by asking a few questions using email. This means it can gather enough information to segment its emails in the future and make sure they’re always engaging for the recipient and their targeted customers. 5) Airbnb: Wish List Airbnb takes the potential traveller on a journey before they’ve even left its website for inquiry using email marketing. The travel brand has crafted a series of emails that prompt the visitor’s next move, transporting them one step nearer to booking. 6) PayPal: Use Your £5 Before It Runs Out! As PayPal knows, a little sense of urgency can go a long way when it comes to generating traffic and sales quickly with email marketing. We like the way PayPal uses time-limited offers with clear deadlines to create sales spikes with an email marketing campaign. 7) Ocado: Your Free Gift Ocado continuously incentivises its customers to make another purchase by promoting rewards that build it hard to leave. What’s more, the use of behavioural targeting technology to create suggested orders based on previous purchases makes it easier to shop with email marketing. 8) Topshop: Online Quizzes Topshop uses online quizzes to gather more information about its subscribers and their targeted audience. The fashion brand then uses the data to create engaging emails that provide personal style recommendations using email marketing campaigns. 9) J. Crew: Make Your Point Fashion is about making a statement, and this email provides the perfect platform for a big announcement using email marketing. Simple design, nice visuals, and tight copy keep this message on brand leaving recipients and customers with a lasting impression. 10) Fiji Airways Nothing shows you care quite like asking folks for their opinion. Fiji Airways gathers feedback with a timely automated email which helps generate reviews and alerts the brand to complaints that may prevent another booking. 11) Clinique: He Knows… It’s great to see a brand go beyond just a cart abandonment email and add a replenishment campaign to its automation emails. Clinique taps into the mindset of the beauty buyer with a humorous take on a nasty beauty habit many people are guilty of. 12) Bonobos: Confused? Bonobos clearly understands customer service issues are one of the top reasons for cart abandonment. The brand uses its email marketing campaign to put recipients directly in touch with its team to complete the transaction. 13) Starbucks: Welcome Welcome emails have to be complicated to be effective, using the email marketing campaign. This one from Starbucks is visually appealing and clearly communicates when the recipient and their customers can expect. 14) LeadPages The best email marketing strategy often looks like a conversation. This copy from LeadPages nails it. The message opens with a relatable account, then leads into what the email is all about. An email campaign is relevant to their targeted audience. 15) Uncommon Goods A great email marketing campaign must be supported through analyzed social proofs. This means using those metrics that show whether a customer has read or already bought. A good example is this Uncommon Good email which focuses on using customer testimonials in order to guarantee the success of the email marketing campaign on specific dates: Mother’s Day. Successful Email Marketing campaigns take advantage of customer engagement. These 15 email marketing campaigns shaped the way we market today. While the channels may have changed, the fundamental best practices of email marketing still apply. Final Words Our list could go on, but these are the best 15 successful best email marketing campaigns that caught our eye. These are strong examples of how to use an email marketing campaign to engage and retain customers. Now you see that successful email marketing campaigns don’t have to be difficult, you simply have to make sure you know exactly what you want them to achieve as well as keeping them constant and up to date so that the users are able to let you know whether you’re doing right or what you’ve to change if things are going wrong. Do you want to start an effective bulk email marketing campaign right now? Check our email marketing service page and for more advice on email marketing contact our team today. The most successful email campaigns combine creativity with a deep understanding of customer needs. By learning from these great examples, you can find inspiration to make your own campaigns more engaging and effective. Ready to build your next great campaign? Start with Emailidea.

How to Deal with Email Marketing Unsubscribe Rate
Email Marketing

How To Deal With Email Marketing Unsubscribe Rate?

/

Understanding Email Unsubscribe Rates Email marketing is one of the most successful online marketing methods nowadays. But as you know every coin has two sides. There are chances of getting unsubscribed and being reported as spammed. Are you getting unsubscribed already? Don’t worry, this article might help you to prevent that in the future. If you are not aware of how to create apt email subject and content, then you can read our previous blog about tips and tricks of email marketing 2018, which will also help you to reduce the subscription rate. Follow the below mentioned steps, and these efforts will work for you to decrease your email unsubscribe rate. Mention Unsubscribe Link That’s good because not to mention an unsubscribe link in your email can affect your marketing strategy. This is one of the few situations where the user will mark an email as spam. There are few emails who provide unsubscribe links in the footer which is fine. Unless it will not redirect to another page or website. For eg., we found an unsubscribe link in Mr. x ‘s email and this is what we receive after clicking on the link. The whole page of his blog. Which is annoying. This can increase your chances of getting spam. No Repetitive Emails However, if someone unsubscribes from your email and receives another email from you 2 days later, not only will you likely get a client service complaint, you’ll possibly also get a spam complaint too. The Unsubscribe Confirmation Email In email marketing campaign One-click unsubscribe is appreciable. Give prompt of the unsubscribing email rather than doing another email. Do mention your social media accounts where people can find you.  Include Information About The First Subscription Some individuals unsubscribe just because at the place they can’t even remember signing up for your emails. If you provide the details on the footer of your Email of when (or even why) they signed up, this issue can be solved. Include A Survey Include a short survey to find out why people are unsubscribing with unsubscribe prompt to know what are the things you should work on. Along with a comment section. Make your Email marketing campaigns unsubscribe terms as creative as you can. Reminder Email For Inactive Users Find the users who are not opening your emails and run a reminder email marketing campaign and get the survey that whether they want to hear from you or not. This will help you to get an opening ratio plus a list of genuine users to retarget. Change The Email Address It can be possible that people are unsubscribing you because that’s not the right address to reach them and your email marketing campaign doesn’t provide a link to change preferences. Give subscribers a way to change their address. Be Innovative and Proactive People wish to be able to manage how often they hear from you. So, allow them to manage the same. We particularly prefer to see a note within the footer that tells individuals they can get fewer emails if they need. Here is an example of one of the Flipkart’s email marketing campaign. Be Creative Make your unsubscribe terms more creative and clearer. People are bored by those usual unsubscribe boring prompts. You can make it creative by adding the short message saying that your readers matter you most or add some relevant image of your product or services. But do not create such messages as bye haters or It’s your loss or something. Try to mention the name of the user if possible. Hope this article regarding “How To Deal With Email Marketing Unsubscribe Rate” will help you. In case you want to avail any of our services, please visit our services page. To get the best deal on email packages with quality uncompromised contact us. P.S.: PRO tip: – Do not mention subscribe button unsubscribing prompt. Closing Remarks While an unsubscribe is never ideal, making the process easy and respectful is crucial for maintaining brand integrity and avoiding spam complaints. The goal is to build a list of people who truly want to hear from you. Maintain a healthy, engaged list with Emailidea’s management tools.