What Is Email Marketing?
Sending a commercial message, typically to a group of people, using email is called email marketing. It is a method of marketing where email is sent to a potential or current customer in a broadcast sense with an intention of selling or promoting your services, brand or product.
Why Is Email Marketing Important?
Email marketing provides a chance to directly land in the inbox for building relationships with prospects, leads, current customers, and even past customers, at a time that is convenient for them.
Knowing what is email marketing and why is it’s important, let’s you focus on Do’s and Don’ts of Email Marketing.
1. Subject
Do’s:
- Create a compelling headline that highlights benefits rather than features.
- Keep it short, clear, engaging, and relevant to your content.
- Make it interactive to increase open rates.
Don’ts:
- Avoid over-capitalization. Do not use ALL CAPS.
- Don’t use long or confusing subject lines.
2. Content
Do’s:
- Personalize your email content (use name, job title, etc.).
- Make the message clear, concise, and relatable.
- Focus on benefits of your service/product.
- Keep it short, unique, and structured in sections.
- Maintain a professional tone and stand out from competitors.
Don’ts:
- Do not spam or send emails without purpose.
- Avoid listing product features only—focus on customer connection.
- Don’t write long stories or essays about your company.
3. CTA
Do’s:
- Use a strong, actionable Call-To-Action.
- Use compelling action verbs like get, read, try.
- Keep CTA short (around 5 words).
- Use first-person text (e.g., “Start my free trial”).
- Make CTAs visually attractive; use buttons at top and bottom.
Don’ts:
- Avoid generic words like “submit” or “click here”.
- Don’t ignore CTA testing—ensure buttons work properly.
- Avoid long CTAs that don’t fit mobile screens.
4. Keep in Touch
Do’s:
- Collect data as part of the campaign.
- Respond quickly to new subscribers.
- Update lists and retarget interested users.
Don’ts:
- Do not send too many emails.
- Don’t forget to clean and update your list.
- Remove users who mark your emails as spam.
5. Signature
Do’s:
- Include a professional company signature with proper contact details.
Don’ts:
- Do not use outdated or inactive contact information.
6. Attachments
Do’s:
- Attach files only when necessary.
- Include company profiles for B2B campaigns (VPs, marketing leads, owners).
- Ensure attachments are relevant and useful.
Don’ts:
- Avoid duplicating content already inside the email.
- Do not attach spammy links or irrelevant files.
- Keep attachment and email content aligned and purposeful.
That’s all for Do’s and Don’ts of Email marketing 2018. I hope it will help you to improve your email marketing campaign. If you want to avail our services or have any other query you can contact us here.
To Sum Up
Effective email marketing comes down to a simple rule: respect your subscriber. By providing value, being transparent, and making your content engaging, you’ll earn their attention and their business. Follow best practices with ease on the Emailidea platform.
