Email Automation

Every day, email marketers are inundated by a flood of emails. Your audience members get plenty of these messages – from newsletters and ads to transactional updates, among others. Just keeping up with emailing can make it feel as if their jobs are solely to reply to emails! What if, however, there was a way for you to cut through the din in e-mail strategies? The answer: automated sequences that make communication easier; engage users (customers) more without having them been there before this moment at least once. Transformed but more structured inboxes keep subscribers entertained instead of putting them off would be possible via such means as email workflows. In this post we will discuss what makes planning good workflows because they may really help in increasing productivity while also enabling individualized experiences. You will become an expert in automation! The right email workflows let you reach customers tactically thus making your messages stand out among the rest. Get ready to help tame your customer’s inboxes! Email Workflows—What Are They? Let us first start with the fundamentals. A sequence of predetermined messages initiated by particular behaviours is referred to as email workflows. Take for instance leaving something behind in an e-commerce cart; a follow up automated email could entice you into making your purchase by offering a discount on the price. Workflows primarily consist of three important components: Triggers These may include actions that initiate a sequence such as when someone signs up as a new subscriber, fails to make payment or creates a support ticket. Actions These may include actions that initiate a sequence such as when someone signs up as a new subscriber, fails to make payment or creates a support ticket. Automation Email facilities apply regulations and sequences established by users for inciting activity and transmitting work emails without the need for human intervention. What is more, these components work together in such a way that communication is improved by sending information that is punctual and appropriate through workflows. In terms of maintaining connections, attracting targeted groups, as well as promoting sales; they do it without fail. The Benefits of Allowing Workflows to Perform the Task There are numerous reasons why you should consider implementing effective email workflows. Let us look at some of them. Increase Effectiveness To begin with, the use of automated systems for repetitive tasks can increase effectiveness. For what purpose would you have someone send follow-up emails repeatedly, when you can develop a sequence that can be used again and again without much effort? The regular, but vital tasks are carried out by workflows in an automatic mode. Greater Level of Personalization There is some kind of an enchantment in highly personalized communication. By segmenting and creating custom fields, you can shape messages in such a way as to show that you understand what each subscriber needs and consequently create one-on-one experiences. Uniform Conversation In addition, it is a tangible plus when it comes to being consistent. Your brand voice is conveyed by workflows that always send messages at the correct time. There are no longer worries about lost opportunities or messages that have not gone through. Reliable executions are ensured through automatization. In short, productive email workflows, improve productivity, create relationships via relevant communications, and ensure smooth operations of communication.  Custom Email Workflows Prepared to create enticing workflows? We’ve provided suggestions to help you design and execute successful automated email chains. The first step is to have the proper email marketing software. Pick a platform with strong workflow constructors, segmentation features, and automation tools such as Emailidea. For convenience, many of them have Drag-and-drop workflow designers for easy visual creation. Then create templates for frequent occurrences such as welcome series, abandoned carts, re-engagement of subscribers among others. You may also need to consider mapping out such aspects for now: To keep your prospects from forgetting about you when it comes time to offer them unique deals, have these messages handy. Switch it up! Use subscriber information to create groups of people. If you add things like first names into your writing, that’s just one thing, but you are not really saying anything to people. So you end up losing out on some great chances to connect with them deeply. Different follow-ups can be sent based on behaviour by setting conditional logic in addition. The opportunities are limitless! In conclusion, don’t forget about testing and modifying the processes over time. A/B testing helps in trying out what triggers, sequences and contents could work best for you all the while improving optimization. Building perfect workflows becomes an easy task when it comes to effective automation in its unleashing! Some Email Workflow Ideas for Your Inspiration Crafting email workflows from nothing might appear hard. This is the reason why successful examples can guide you! We will discover effective work flows so that we can come up with our own ideas. An Onboarding Series Welcome series plays an important role in helping new subscribers come on board. Send an instant welcoming message followed by useful tips and promotions that encourage engagement. These messages should be made personal in order to create a bond. On boarding workflows are also great for turning on newly created accounts as well. Send out a set of useful suggestions and pieces of training that will provide a smooth transition for users while activating self-service. Abandoned Cart You can establish abandoned product flows for e-commerce firms. If a customer fails to finish their order, remind them of what they left behind and offer a discount code if necessary. This prevents the loss of sales that are otherwise unreachable. Win Them Back Series To regain engagement from non-active subscribers, use win-back flows which provide customized content. Carry out chatbots, promotions, and myriads of feedbacks after their experience. Loyalty restoration is indeed fruitful. A minute portion represents the many varieties of email flows that are possible in your organization! But at least you have acquired some ideas on how to expand them.

Email is one of the most powerful channels of communication between companies and clients. But businesses often get stuck in the trap of using email primarily as a marketing tool for people at the top of the funnel or at the starting phase of a buyer’s journey. Lifecycle emails help your campaign achieve success at every stage. It’s time to begin thinking about emails past the point of SignUp and from a product perspective. Instead, a majority of your emails should be segmented various customer groups. There are several ways to segment your email campaigns, but the best way to send personalized content is to organize your emails according to the customer’s lifecycle. Why Is Customer Lifecycle Important?  The customer lifecycle email marketing describes the journey your customers take before, during, and after they complete a transaction and emails sent according to each stage. It’s a trope for the relationship your customers have with your brand. At any given time, every customer is at some point in the lifecycle. They generally move forward through the lifecycle, but it’s possible to move backward. Understanding the customer lifecycle email marketing helps you craft messages, images, and offers to have a maximum impact on your conversions. By mapping your customer lifecycle, you’ll be able to create email campaigns that target your customers in their specific part of the journey. You can use lifecycle email marketing to influence all of your marketing campaigns (like your blog posts, Facebook ads, and even your product creation), but it’s especially useful for email marketing. Why Should You Base Your Emails On The Client Lifecycle? In fact, email has higher conversion rates than social media or search and drives higher average order value than they. The Different Stages of a Customer In Lifecycle Email Marketing You can define your customer stage in lifecycle email marketing any way you like. When many businesses start to really consider how their customers interact with their brand, they often find unique events or milestones that define their customers’ journey. Most brands use fairly standard customer lifecycle email marketing stages mentioned below: 1. Prospects These are people who aren’t customers yet, but they definitely can be. They fit your buyer personas and they’ve taken some action to engage with your brand.   What kind of actions count as engagement?   Push them to create that initial purchase, even if you have to incentivize them with a discount. Once they make that initial purchase, getting them to make subsequent purchases becomes a lot easier. Sending lifecycle email marketing content to prospects is tough because you usually don’t have their email address (you gain most of your email addresses through transactions). Sometimes prospects subscribe somewhere on your website or provide their address through a giveaway, promotion, or partnership with another brand. If you’ve got their email address, send content that introduces them to your brand – sending cart abandonment emails is a great way to do this, especially within your first email in a series. Start the process of building a relationship by giving the prospect some value, like the free content or a coupon. You should also assist them to check out your best-selling products. (Ideally, you’d want to customise your product offerings to their preferences, but you probably don’t have that info at this point). 2. Active Customers These are people who have already made at least one purchase, but it also represents people who make lots of purchases. Depending on your clientele, you might split this group into several groups that higher depict their buying habits. For instance, you might consider active customers who purchase yearly gifts in a different segment than active customers who purchase weekly consumable products. Keep those customers engaged so they continue to purchase. The best way to keep customers engaged is by serving regular, personalized email content that meets their needs and preferences. It’s also important to constantly test your open and click-through rates (CTR) to maximize your campaign’s performance. Furthermore, you’ll want to send these customers transactional emails (order confirmations, follow-up emails, product review requests, purchase receipts, cart abandonment emails, etc.) and replenishment campaigns (reminders to re-purchase consumable items). Here’s an example of how Huckberry stays connected with their active customers: 3. At-risk Customers These are customers who were active at one point, but they missed the time they were supposed to build other purchase. How you determine when a client moves from “active” to “at-risk” depends on your products and customers. For example, if you sell one variety of aftermarket car parts, a client may only buy once during their car’s life – every five or seven years. But if you sell a big line of consumable products (makeup, for instance), you may consider someone at-risk if they fail to make a purchase every thirty days. Turn at-risk customers back into active customers before they blunder. Re-engaging cold email subscribers is tough unless you know specifically why they lost interest. Plus, the only way to contact them is through email, which doesn’t help if they have learned to ignore your emails. There are a few ways to re-engage your email subscribers, like retargeting them on another platform or offering Tripwire deals or coupons. You’ll need to find the best technique for your customers. Here’s an example of how Sephora tried to win back some of their inactive customers: 4. Lapsed Customers These are people have gone long past the point they were assumed to make a purchase and don’t respond to your outreach (emails, retargeting ads, etc.). Reactivate these customers into active customers. Similar to re-engaging at-risk customers, you have got to run win-back campaigns to turn lapsed customers into active customers. Unfortunately, this is even tougher than re-acquiring at-risk customers because lapsed customers have gotten far away from your brand. It’s not impossible, but it’s difficult. You can strategize to win them back by holding a conversation, get personal, prompt a purchase, lay off the hard sell, send timely reminders, reward customer loyalty, ask