How Much of Email Personalization is Recommended?

  10/29/2018 3:19:00 PM



Introduction

In email marketing, email personalization is important because it lets you break the clutter by sending personalized, timely messages that match the subscribers’ interests and behaviours. It’s an era of email hyper-personalization. Sending the correct email to the correct person at the correct time triggers subscriber’s action and keeps them engaged with your brand’s emails. Relevant and bespoke emails also build trust within the subscribers and customers.

Why Personalize?

Sending an email will be pretty much as good as having a true conversation with a person. As a business, if you are using email for your marketing activities, you need to add personal touches to your emails to make it look and sound additionally customized and relevant.

Personalized emails stand out at the subscribers’ inboxes as extremely relevant emails that speak directly to them. If the emails that the subscribers receive in their inbox cater to their needs and interests, it builds trust in them and improves client relationship and experience. It is because of this using email personalization has proven to bring great advantages to businesses.

Let’s Go Through A Few Statistics

  • According to “Get Response", personalization within the email body yields an open rate of 28.99% and a click-through rate of 4.98%.

  • According to research, 80% of customers are more likely to make a purchase when their experience is personalized.

  • Lack of personalization may cost organizations up to $2.5 trillion, according to a research.

I think that brings personalization into email marketing strategy as an important factor for building more personal and stronger relations with prospects and customers. We always appreciate messages tailored to our desires and personalized instead of generic and impersonal ones.

Email personalization is incredibly necessary for obtaining a user to interact along with your brand or message. Most email service providers give the feature to use merge tags to customize your message for every individual recipient of your email (first name, last name, etc.) Take care to use a corresponding decision to action button with every topic in your email. Be sure to use a corresponding call to action button with every topic in your email thus users will clearly determine wherever they should be going. If your email system provides mobile responsive email templates, use them as they'll typically double conversion. Mobile users will abandon the emails that don't render well on their device.

Benefits of Email Personalization

  • Increases conversions.
  • Makes conversion easier.
  • Increase more revenue.
  • Builds a passionate audience.
  • Improves lead nurturing.
  • Improves sales calls.
  • Reduced time and effort.
  • More frequent communications.
  • Improves Customer Retention.
  • Increase Professional Perception.

One of the best ways to do it is using surveys which makes it hassle-free to segment your Audience/Customers. Try to collect as much information from your Audience as you can. You may use it later to create a custom field to provide more detailed personalization. This will allow you to target your campaigns better. Combine collected information with previous activities like alternative marketing messages. Finally, personalize your email and improve its performance. This is better than sending one generic email to all your target audience. Personalized emails are more engaging and interesting for the customer. Personalization is the best way to send emails that get people to convert.

In email marketing users already know how important it is to personalize your emails. And so do we, In order to get the best email personalization experience contact our team.


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